1. Sports, entertainment and Recreation marketing
Communication
Sports, entertainment and Recreation marketing

2. STUDENT WILL BE ABLE TO…
Define communication
Identify communication skills
Identify and explain the different channels of communication
Understand the importance of social media in communication
Learn how local sports teams effectively communicate with their fans

3. Communication terms Message – the information being communicated
Sender – the person or persons conveying the intended message to an audience
Receiver – the person or persons the message is intended to reach
Feedback – the reaction or response the receiver gives to the sender after the message has been recognized
Channels – the avenues through which messages are delivered

4. Channels of Communication in SER Industry
The avenues through which messages are delivered
Forms of Communication include:
Face-to-face communication with consumers
Telephone calls (telemarketing/sales)
Press releases, letters, reports
s ( blasts)

5. What is Communication
The process of exchanging messages between a sender and a receiver
Communication skills include listening, reading, speaking and writing
Good communication skills are key to effective communication
Sender
Receiver

6. Telemarketing to sell season tickets
Telephone Calls
Telemarketing to sell season tickets
Calling to see if their company provided you with excellent customer service
Consumer feed-back, suggestions, etc
Message is communicated solely by voice
Must make sure you have a pleasant voice

7. Online communication
Online communication is the fastest and most informal form of communication
Companies use many channels of online communication, which include:
Blogs and chats
Newsletters
Online Press Releases

8. Social Networks
Using social networks is must for sports, entertainment and recreation companies
Companies are constantly letting their “fans” know what they are doing and where
Businesses are using social networks to reach their niche target markets

9. Communication in the workplace
Team Member Team Member
Football – Coaches talk to Quarterback in helmet
Team Encouragement – team members shout “encouraging” words to follow players on the field
Media The Fans
All pro sports – media interviews with coaches and players
Commentators – giving play by play analysis of the games
TV talk shows and internet – provide highlights and up to date information about athletes and teams

10. Communication in the workplace
Communication in the sports industry, like any other workplace, is critical.
You must be able to communicate with co-workers, or members of your team, in order to get the job done
You must understand social cues to interact with co-workers
Players, coaches and management must have good communication in order to be successful as a team

11. Exit ticket
What is communication? What are the different channels of communication? What form of communication is essential this day in age? Why should you be careful about what you put on your social network profile? What are the different parts of online communication?

12. Non-verbal communication skills
Next time…
Non-verbal communication skills

13. Remember, have fun, and be very creative!
Record Label project
Your group will come up with a name for your record company utilizing the names of everyone in your group. In addition, you must develop the following:
1. A motto or slogan for the organization
2. A logo (and create a small poster including both)
3. A commercial including a jingle (must turn in script)
4. A online advertisement to communicate incentives to potential clients
Each group will come to the front of the room and tell the class about their record label and perform their commercial.
Remember, have fun, and be very creative!
Instructions are on my webpage-Sports Marketing Second Qtr Assignments