1. اللجنة الفرعية للإعلام والتواصل
Media & Communication sub-committee
اللجنة الفرعية للإعلام والتواصل

2. “Propaganda”
The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic societies.
Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.
Edward L. Bernays

3. Structure Head of Committee Monitoring section Responses Social Media
Assistant

4. Role “MRKC” Media Monitoring & Analytics. Responses. Key Message.
Confidentiality.

5. Duties media monitoring
Media monitoring is the process of:
Reading
watching
listening
Identifying
Analyzing
Archiving
content that contains specific keywords or topics related to our concerns.

6. Duties media monitoring
Most companies, government agencies, non profit organizations, political parties and individuals utilize media monitoring as a tool to identify mentions of their organization, its brands and executives in news media.

7. Duties media monitoring
Some organizations also deploy media monitoring tools to:
Track the success of their news releases.
Find information about competitors and specific issues.
Benchmark performance against competitors.
Manage corporate or brand reputation.
Gather industry intelligence.
SWOT Analysis of corporate communications.
(Strengths, Weaknesses Opportunities, Threats)

8. Duties media monitoring
“monitoring news”
Monitoring editorial content of news sources including newspapers, magazines, TV, radio stations and the Internet.
“buzz monitoring”
In addition to monitoring news , many organizations and political parties now also monitor social media, tracking word of mouth mentions about their organization in social media such as Facebook, Twitter, blogs, message boards and forums.

9. Duties media monitoring tools
Online news search engines
Google News provide quite good coverage of the news media worldwide and up-to-the-minute search results with news clips organized by either relevance or date. Google News will send you daily alerts listing articles containing keywords you have specified.
Another news search engine provider DockDockGo

10. Duties social media unification
One Informational language (non-inclusive)
Cover Photo
Profile Picture (Uniform For All Platforms)
About Information Optimization & Unification
Extra Galleries Created And Optimized
Promotion of Page To Our Followers

11. Duties key message
A key message is the number one thing you want your audience to remember or do as a result of your political speech.
A key message is a strong statement about a political party's belief about itself. It can also be a strong statement about a particular issue about which the political party takes a stand.
A message strategy consists of a positioning statement and three to four support points.

12. Duties key message What to consider when writing your key messages:
Is it believable?
Make sure your core message is supported by evidence.
Is it easy to understand?
Make your language concise, professional, and to the point.
Is it positive?
Be positive and use active language.
Is it purposeful?
Make sure your message represents your agenda appropriately.

13. Duties key message
Keep it simple Remember your key messages should be short and specific. Make sure you work out the most important core messages that you wish to portray and write simply but with enough interest to provoke your reader.
Targeted messaging Consider your target audiences. What do they need and want to hear from you? Do you have multiple target audiences? If so, ensure you tailor your target messages to each individual group.

14. Duties key message
Controlled communication Quite often, what we say is not always interpreted or heard by the receiver in the same way.  Influencing the perceptions of other people is not an easy task. 
Review and refresh Always be aware that your key messages are not static. Everything changes over time so reviewing your key messages regularly is vital in making sure they are still relevant and reflect your core business messages.

15. Duties responses
Write a response: You may have forums available to you for a response, such as a letter to the editor or a website comments section. Don’t repeat the original rumors in your response, since doing so gives those errors more airtime. Just articulate your view.

16. Duties responses
Talk to the reporter: When you speak, remain polite regardless of the response. You will get a better reaction to a discussion about objective factual errors than subjective differences of opinions, but you’re welcome to make your case if you believe their view lacks perspective. If they’ve gotten a key fact wrong, you’re entitled to request a correction.

17. Duties responses
Use online and social media: Cutting off access to a news outlet doesn’t mean you stop communicating. Use online and social media to continue communicating with your key audiences through all available channels, including your website and blog, and your corporate social media accounts.
The faster you respond calmly and politely, the better you’ll look in the eyes of media and the social media community. There’s no mercy in social media.

18. Confidentiality
It is important to preserve the secrecy when it comes to team work. The success of any group is based on efforts made by each individual to protect all information, mostly in a political party. Restriction is a must.

19. “Alone we can do so little, together we can do so much."
Briefing
“Alone we can do so little,
together we can do so much."

20. The End
Propaganda will never die out, Intelligent men must realize that propaganda is the modern instrument by which they can fight for productive ends and help to bring order out of chaos.
Edward L. Bernays