1. City Harvest – Pratt Partnership
WORK PLAN v3
City Harvest – Pratt Partnership

2. GOALS
In general, we aim to help City Harvest in their goal of developing innovative solutions for ending hunger in communities throughout New York City.
As a more specific goal, we want to develop visually appealing and creative materials that will enrich the Bed Stuy Mobile Market experience and its nutrition education efforts, taking into account the unique needs of the neighborhood.
We also wish to bring art into play and engage kids, as well as adults.

3. PARTICIPANTS AND ROLES
City Harvest
Carla Kaiser - Senior Manager of Community Partnerships
Tony Ortiz – Manager Mobile Markets
Sheilah Crowley - Director of Community Partnerships
Heather Wallace - Director of Marketing
Pratt
Alana Ortiz
Chelsea Washington
Matthew Robinson
Participants of the Bed Stuy MM (community)

4. TIME FRAME
February 5 - Matthew visited the Bed-Stuy Mobile Market                  9 - Alana visited the Bed-Stuy MM                Chelsea visited the Bronx MM                Alana met with Carla (Senior Manager of Community Harvest's headquarters
March 5 - Chelsea, Matthew & Alana visited the Bed-Stuy MM                 Chelsea & Alana met with Carla, Heather Wallace (director of Marketing), Sheilah Crowley (director of                        Community Partnerships, and Tony (manager of Mobile Markets) to present the proposals for the project.
23 - Class workshop for layout design

5. TIME FRAME
March – Class presentation - Work Plan v2                              Versions of the banner
31 – Presentation to Carla - Versions of the banner (with materials and details of production)
April – Visit to MM. Art activity (+ coffee & snack)
13 – Class presentation> Updated SWOT
15 – Presentation to Carla > Postcard designs
20 – Class presentation > Updated work plan

6. TIME FRAME Rest of April May Choose postcard design
Send postcards to print
Work on pieces for the raffle
Submit sandwich board design?
May
Collect paintings for raffle
Get postcards from printing shop
Final activity: May 7th

7. MATERIALS Possible materials: Canvas Easels Paints & brushes Chalk
For the raffle:
Tickets
Box
Works from artists
Table decorations?

8. DETAILS (meetings with collaborating organization)
UPDATE
Banner #2 was selected
Heather Wallace will be identifying companies that will be able to do the printing and coordination of it. They will have 3 different ones made- per market. 
Carla asked us if we are available after May 7th  to have us at the print vendor meetings.
They asked us about taking banner #2 and making it applicable to 2 sandwich boards on the sidewalk. They’re trying to figure out how to take the same information to the Melrose site, which needs a free-standing sign.
We’re waiting for them to select the designs of the postcard and accept the proposal for the raffle.
Submitted the data from the survey.

9. COLLABORATION CH provided 3 works of research: (February)
Melrose Mobile Market Evaluation Report
Data from Registration Forms
Data from Surveymonkey.com
Feedback from proposals (March)
Feedback from versions of the banner (April)
Feedback from postcards (April)

10. COLLABORATION
Possible aspects of the MM that CH would like the project to address
Best flow of traffic
Better use of time waiting in line
More visually appealing and portable educational materials
containers
Sharing of recipes
Participants to be better informed about future dates of the market and about other CH services
More volunteers
Engage kids

11. PROJECT > BANNER

12. PROJECT > SANDWICH BOARD

13. PROJECT > SANDWICH BOARD

14. PROJECT > SANDWICH BOARD
32”x48” (without frame)
Velcro strips for images of produce and “next dates”
Depending on the material, it can be coated with magnetic paint for putting up the pictures of the helpers.
Stick-on paper holders
If the board is chalkboard or dry-erase, the events van be easily written down. If not, a small dry-erase board can be installed (or other options).

15. PROJECT > POSTCARDS

16. SWOT (BANNER) Strengths Weaknesses Opportunities Threats
Less volunteers needed to answer questions / hand out information
Important info. about the MM is clear and available
Can be used for any of the markets
Requires a certain amount of time before each market to put it together
Opportunities
Threats
Marketing experience/ working with Marketing Department
Budget
The pockets falling apart
Losing pieces
Not enough time for production (for us
to see it finished)

17. SWOT (RAFFLE) Strengths Weaknesses Opportunities Threats
Reason to stick around (waiting for the raffles)
FREE STUFF!
Involves our work directly
Something new & exciting at the MM (start to see it as more than just an “errand”)
Works of art have the MM theme
Could have been more uplifting to find only artists from that community
Opportunities
Threats
Finding artists that are glad to help
We are artists
Not having the works ready on time?

18. SWOT (ART PROJECT + POSTCARDS)
Strengths
Weaknesses
Involve kids in a fun & creative activity
Makes them proud to see their work
The MM is not just an “errand” anymore
Opportunities
Threats
Having kids show on that occasion, which is rare
Their disposition