1. Developing a concept ……
the principal idea(s) you want to explore
• the emotions you want to evoke
• the impact you wish to have on the audience

2. Developing a concept ……..
The concept is like your pitch – the document you would produce to gain funding
Concept Treatment Planning materials

3. Design and plan Level 3 AS 91494
Achievement
Achievement with Merit
Achievement with Excellence
Produce a design for a media product that meets the requirements of a brief.
Produce a convincing design for a media product that meets the requirements of a brief.
Produce a compelling design for a media product that meets the requirements of a brief.

4. Design and plan Level 2 AS 91252
Achievement
Achievement with merit
Achievement with excellence
Produce a design and plan for a developed media product, using a range of conventions.
Produce a detailed design and plan for a developed media product using a range of conventions.
Produce a detailed, integrated design and plan for a developed media product using a range of conventions.

5. Developing a concept - the target audience
When developing a media product why is it important to identify and understand your target audience?

6. Target audience?
A film festival to be held in this local community (hypothetical)
Or you might want to pitch your film at a specific competition or website
Outlook for Someday – (sustainability focus)
Loading Docs
Show Me Shorts
Or ………. Define your target audience

7. ‘ The Outlook for Someday' challenges young New Zealanders to make a sustainability-related film. DOC is a partner of the challenge

8. Target audience
Research your target audience, and add relevant details as part of your concept.
Age, location, interests.
If there is a website what is the brief given
How would your proposed idea link to the interests and experiences of this audience?
Form and length ?
Use of visuals and music?
Audience Expectations: How can you meet these expectations? Consider how you might also disrupt these expectations to engage/provoke your audience?