1. Panini The challenge What we did The results
FIFA World Cup Sticker Book
The challenge
To get Panini football sticker books directly into the hands of year old boys and girls who like football in the run up to the World Cup.
What we did
Distributed 100,000 Panini World Cup sticker books to 650 Primary schools across the UK and through our good relationships with schools ensured we got buy in from those wanting to participate.
The results
The campaign reached 871,000 children and received fantastic feedback. Schools really embraced the initiative, using the sticker books in lessons to build up greater knowledge about countries competing in the World Cup.
Environment: Schools
Media: Ambient
Campaign: National