1. LECTURE SLIDES ON PRICING
BY Dr VIPUL JAIN
PhD,PGDBA,MBA,MA(Eco,),PGDMSM,BA(Eco.)

2. IN PRICING WE NEED SCIENTIFIC APPROACHES/ METRICS AS WELL AS INTUITION/ JUDGEMENT ROLE AND IMPORTANCE OF PRICING WHETHER THE FIRM OPTS FOR PRICE ROUTE OR DIFFERENTIATION ROUTE, IN STRATEGY, PRICING REMAINS A CRUCIAL DECISION AREA FACTORS INFLUENCING PRICING INTERNAL FACTORS EXTERNAL FACTORS

3. Pricing Methods/Pricing Strategies COST-BASED PRICING
Pricing Methods/Pricing Strategies COST-BASED PRICING DEMAND-BASED PRICING COMPETITION-ORIENTED PRICING PRODUCT LINE-ORIENTED PRICING TENDER PRICING AFFORDABILITY-BASED PRICING DIFFERENTIATED PRICING

4. COST-BASED PRICING MARK-UP PRICING MARGINAL COST PRICING DEMAND BASED PRICING SKIMMING PRICING PENETRATION PRICING

5. Competition-oriented Pricing Premium Pricing, Discount Pricing, Parity Pricing Product Line Pricing The product line as a whole is priced optimally Tender Pricing More applicable in Business products/ business buying

6. Affordability-based Pricing Also known as social welfare pricing Differentiated Pricing Different prices for the same product in different zones of the market; Different prices for different customer class; Different prices based on volume of purchase

7. A Few Other Relevant Dimensions of Pricing PROACTIVE APPROACH IN PRICING PRICE PLAYS A COMMUNICATIVE ROLE JUDGEMENT, A KEY INPUT IN PRICING; WHILE COST IS A FACT, PSYCHOLOGICAL PRICING