1. Chemicals and Hybrid Seeds
Growth strategy for a multinational hybrid seeds and pesticides company (1/2)
Objective
Sector
To help the client with the growth strategy for the company based on adoption & buying behavior, client’s positioning and potential gaps in the market
Chemicals and Hybrid Seeds
Key points
Description
KEY ISSUES
Understand broad issues and challenges across entire cultivation cycle
Adoption and buying behavior for farmers around Specialty CPP and Hybrid seeds
Value proposition of client and comparing it with competitors
Inputs from farmers and agri-retailers on CPP and Hybrid business
APPROACH
20 Focus group discussions were conducted across key state-crop combination (10- Hybrid seeds, 10- Pesticides) and 97 surveys were conducted with retailers across India
The data from focus groups and retailer surveys was analyzed to provide recommendations to the client
RESULT
Growth plan for the client in line with the existing base
Source: RedSeer Knowledgebase

2. Decision Making criteria Retailer engagement matrix
Growth strategy for a multinational hybrid seeds and pesticides company (2/2)
Decision Making criteria
Company positioning
Retailer engagement matrix
Key issues for farmers
Source: RedSeer Knowledgebase