1. Hyundai: search by android/ios
June 2015

2. In-car technology matters
Entertainment and navigation features influence consideration sets
34%
Yes
“Technology features in the car will make or break my decision”2
Source: KBB Market Intelligence – In-Vehicle Technology Survey, Mar 2015
Q: In your shopping process, when would you consider each of the following?
Q: When choosing the car I will purchase…

3. But car shoppers lack awareness of upcoming smartphone integrations
Source: KBB Market Intelligence – In-Vehicle Technology Survey, Mar 2015
Q: Both Google and Apple are producing technology to integrate your mobile phone with your car’s in-dash display. Are you aware of either of these technologies?

4. Only 1 in 5 Android smartphone owners know the correct name of Google’s infotainment system
Source: KBB Market Intelligence – In-Vehicle Technology Survey, Mar 2015
Q: What is the name of each company’s product?
Base: Android smartphone owners

5. Only 12% of iPhone owners know the correct name of Apple’s infotainment system
Source: KBB Market Intelligence – In-Vehicle Technology Survey, Mar 2015
Q: What is the name of each company’s product?
Base: Apple iPhone owners

6. When starting their research, potential Hyundai shoppers may not factor in the lineup’s Android Auto integrations

7. Consider a high-reach opportunity at the start of the shopping journey
KBB.com Home Page
10.9 MILLION
Average Visits Per Month
Source: Omniture, Jan-Dec 2014

8. Educate & Elevate – SEARCH BY ANDROID/iOS
Aid shoppers in identifying smartphone-integrated vehicles while promoting Hyundai’s Android Auto models
Custom “Search by” tab showing vehicles by Android or Apple smartphone integration
Prominent integration of Hyundai assets that link to OEM site
Hyundai called out within lists
Link to KBB.com editorial to educate shoppers on mobile OS integrations*
Generate awareness of Hyundai’s Android Auto integrations
Increase brand favorability by helping shoppers with an unfamiliar feature
Mocks are concept only. Actual design and layout of product is subject to change upon production.
*Pending final editorial decisions.

9. Educate & Elevate – SEARCH BY ANDROID/iOS
Aid shoppers in identifying smartphone-integrated vehicles while promoting Hyundai’s Android Auto models 1
Tab integrated with other browsing options Browse by OS menu Integrated Hyundai assets that link to OEM site Link to educational KBB.com editorial* “Coming soon” list with Hyundai highlighted 1 2 2 3 4 3 4 5 5
Mocks are concept only. Actual design and layout of product is subject to change upon production.
*Pending final editorial decisions.

10. Pinpoint Likely Prospects – ANDROID SMARTPHONE TARGETING
Deliver Android Auto touts to shoppers who can immediately use it
Custom targeting to Android smartphone devices, by segment
Boost consideration among the shoppers most likely to benefit from Android Auto integration
Send interested shoppers to Hyundai’s mobile site
Mocks are concept only. Actual design and layout of product is subject to change upon production.

11. Thank you!