1. Today’s goals Begin development of advertising project
Register for conferences

2. Debate Resuluts Video Game Debate Winning Group: Pro-Video Games
Best Speakers: Rodolfo, Khang, Hillary, & Christine
Euthanasia Debate
Winning Group: Pro Euthanasia
Best Speakers: Giselle, Grace, Violetta, & Shaikha

3. Advertisement Project
In groups of 2-3 students
Select a hypothetical product from the list (next slide)
Create a print advertisement or commercial (~30 seconds) for your product
You will have to utilize 5 or more of the following techniques:
Ethos
Pathos
Logos
Mirror effect
Window effect
CF: Color
CF: Lighting
CF: Focus
CF: Framing

4. Advertisement Project: Hypothetical Products
Incense
A new, unisex deodorant that aims to appeal to men and women equally
H3lp3r
An app that assists and troubleshoots technological problems for the elderly or technologically challenged
Profu
A high protein tofu meat-substitute that is very nutritious (and tastes terrible)
Aegis
A type of smart phone that is water proof, shock resistant, and has an extended battery life (72+ hours) and a lifetime warranty. However, it costs 5x as much as other phones, and hasn’t had a great deal of success since its launch in January and wants to relaunch the campaign.
The Orderly Post
A new, conservative newspaper whose stories will only be published in print (no online presence)
Oakland Farms
A brand of chicken that received a great deal of bad press (and lowered sales) last year for its inhumane treatment of animals. The company hopes to launch a new ad campaign to regain public trust and show its new, animal friendly practices.

5. Group Activity: Designing Ads
In your advertising groups, begin planning for your ad campaign
What is the product/company for which you will be advertising?
Is your goal to sell a specific product or build brand loyalty?
Who is the target audience? Consider age, gender, socio-economic status, etc.
What is the best media landscape or genre for this campaign and audience? Why?
What is your core message or campaign concept? Why is this a good strategy to reach your audience? Consider a slogan, mirror/window effect, visual approach, etc.

6. Homework: VA Draft 3/4 600+ words and nearing completion
PRINTED and brought to conference
Should include introduction, descriptions, body paragraphs, conclusion, and works cited page
You will receive a 0 for this assignment if you have no works cited page or if your printed draft is not brought to conference