1. Radio adverts

2. Radio advert
Radio development began as "wireless telegraphy". Closely related, radio was developed along with two other key inventions, the telegraph and the telephone.
Although television adverts still withholds more attention, radio adverts can be listened to when in the car, surfing the internet and on ipods/handsets.
Recent technology has enabled radio and radio advertisements to be distributed widely. You can now listen to radio on ipods, mobile phones, computers etc.

3. Radio advert
Fire is a radio station that has advanced their station onto the internet. Listeners can now not only listen to their radio on their radios but can also listen to their shows on the internet. This is an upcoming feature of almost all radio stations now according to their target audiences.

4. Online Radio

6. What makes a good radio advert?
Tone and pitch contribute immensely in what good radio is about. These aspects are the main tools for having good voice on radio.
Tone is used to describe psychology, mood and emotion.
Pitch of the voice is t frequency of vibrations of the vocal cord. The more vibrations, the higher the pitch.
There are four main auditory aspects:
Codes of context
Cultural codes
Voice
Technical aspects
Voice:
Clarity of voice
Pitch
Tone
Dialect
Music
information

7. What makes a good radio advert?
Jingles:
Are very important to think about when creating a radio advert. This is because a good jingle which gets into the minds of the listeners is a good advert because it is remembered and then used more often than normal or informative talking adverts.
Catchy phrases:
Are a great way of advertising because it is catchy and will grab audiences attention easily whether the phrase is good or cheesy.
Informative adverts:
These are also very good to use for older audiences as they are very good for giving the audience a deep informative idea of what the advert is talking about so that you understand what they’re selling.

8. Target audience
Every radio buy must begin with a clear understanding of the listeners you want to reach. The type of target audience is based on the demographics of your prospects. This should include their age, gender, where they live and other factors such as household income.
Depending on what type of advert you want to produce, determines what kind of radio station you want the advert to be on. For example; advertising western gear on a country station would make sense, but selling teenage clothes on the same station does not.

9. Target audience Radio 1’s target audience: Heart fm: Classic fm:
There are around 7 million 16-24s in the UK. (11% of the population).
The vast majority are single (83%).
Heart fm:
22-44 year olds are the target audience.
Classic fm:
Target audience is the older generation, and also middle – upper-class.
Arrow Solent’s target audience:
The only station specifically targeting mature adults with a male bias.
Do different radio stations!

10. Target audience
Music, Chat shows, target audience. These aspects all contribute to whether an advertisement should go on certain radio stations.
For example:
You couldn’t put an advertisement of knitting on a radio rock station.

11. Airtime
Airtime is purchased from a station or network in exchange for airing the commercials. It can be purchased locally, regionally or nationally and can be produced to any certain target audience wanted.
Fire fm:
This particular radio station has many people who ‘Air’ their chats/shows at different times of the day. Within these shows there are a number of adverts circulated that appeal to the audience the particular show is targeting.

12. Airtime 00:00 Fire escape 06:00 Breakfast with Dave
10:00 Daniel’s daily dose
14: minutes non-stop
16:00 Drive home with Niall
21:00 Pure fire
23:00 Fire radio in the mix

13. Locality
Locality has a major influence on radio stations. Depending on where and who the radio is targeting, influences accent, dialect and what to talk about; for example; events coming up.
Examples: (stereotypical)
A radio station targeting the northern population will have a northern accent and speak in slang, this is because it may be harder to understand if the radio station spoke in Queens English because that is not how the target audience speak.

14. Locality
Locality also influences the radio station through upcoming events. If a radio station is not targeting local audiences then it is harder to receive advertisements for upcoming events, as the radio would may not know about certain events or even attend them.

15. Gender / Representation
Statistics show that 70% more women listen to radio than men. This is why children and men are often used within adverts on television and radio as it is more appealing to women. They use children because women have natural motherly instincts and therefore it appeals to them. Men are also used more because there are obvious attractions to certain males and on radio women are attracting to the sound of male voices.