1. DMS - Donors Message Service SMS charitable giving a story of successful cooperation from Slovakia

2. Slovak Donors´ Forum (SDF)
Slovak Donors´ Forum (SDF) was officially registered in 2000 as the Interest Association of Legal Entities. SDF is an association of donor leaders in Slovakia. In 2006 the Club of Corporate Donors was formed by SDF as an association of companies that do business in the Slovak Republic. SDF is a member of the Donors and Foundations´ Networks Europe (DAFNE) and Worldwide Initiatives for Grantmaker Support (WINGS).

3. Slovak Donors´ Forum (SDF)
SDF members and observers
Club of Corporate Donors
Members
Carpathian Foundation Civil Society Development Foundation Open Society Foundation Pontis Foundation Children of Slovakia Foundation Slovak Humanitarian Council Foundation - Center for Contemporary Arts
Intenda Foundation Slovak-Czech Women's Fund
SOCIA-Social Reform Foundation Orange foundation
Central European Foundation
Habitat for Humanity Slovakia
Association of Community Foundations Slovakia
Observers
German Marshall Fund of the United States Trust for Civil Society in Central and Eastern Europe
Members
Pivovary Topvar (Brewery Topvar)
GlaxoSmithKline Slovensko
Provident Financial
Slovak Telekom
Mayer McCann Erickson
Prva stavebna sporitelna
Slovenska sporitelna
Microsoft Slovakia

4. Slovak Donors´ Forum (SDF)
SDF mission
promotion and reinforcement of philanthropy and responsible giving strategies in Slovakia (by innovative instruments such as DMS mechanism and professionalization of corporate philanthropy – Club of Corporate Donors)
enhancement of donors´ position and cooperation
development of Slovak civil society
cooperation with organizations pursuing similar activities abroad

5. External activities Internal activities
Slovak Donors´ Forum (SDF)
External activities
SDF also implements outreach programs that promote and reinforce philanthropy in Slovakia, and leads donors to more transparent and accountable grant-making and giving.
1. Corporate Philanthropy Program (Club of Corporate Donors)
2. DMS - Donors Message Service (SMS Charitable Giving)
3. Program for reinforcement of Slovak foundation sector
Internal activities
are focused on the membership constituency, and benefits can be specified as follows:
1. Networking and cooperation
2. Services
Information Center
Reference Center
Education Center
Consultation Center
3. Presentation
4. Special service and products for members

6. To support a good thing is so easy! Just send a DMS – charitable SMS.
DMS - Key message
DMS Slogan
To support a good thing is so easy! Just send a DMS – charitable SMS.
Find a standard system easily accessible, running on a regular basis that would bring new sources to NGOs while respecting ethical and legal conditions.

7. DMS - goals
DMS project goals
To provide NGOs with the possibility of receiving financial support from individuals using mobile phones via SMS
To develop a financial mechanism which is transparent, easily communicated, keeping ethical rules and contributing to the development of individual philanthropy
To create a sustainable financial mechanism based on a non - commercial principle

8. DMS
DMS
Registered international trademark
Slovak Donors Forum (SDF) is the exclusive holder of the project & rights to use and spread it in Slovakia
Partners of the project are all mobile operators in Slovakia (Orange Slovakia, T-Mobile Slovakia (its successor T - Com Slovakia), Telefonica O2 Slovakia) & DMS Service

9. Unified conditions for all NGOs:
Concept of DMS
Unified conditions for all NGOs:
One phone number for all participating NGO
877 for DMS Slovakia
Same format of SMS: DMS_KEY WORD
e. g. DMS CHANCE
Same price for all DMS
1 EUR
Same conditions for registration for all NGOs

10. DMS as transparent system
NGOs have to:
meet all legal requirements set down by state in order to be eligible for registration into the DMS mechanism
fulfill the set of criteria
and submit a project
Ethical Principles of DMS
The public is informed about DMS projects, money transfers, purpose of the money expenditure.
NGOs have to report back the real use of the money fundraised by DMS.

11. DMS - Major benefits NGOs Unified conditions for all NGOs
Easily accessible mechanism for all NGOs and all NGOs are eligible to receive the same quality and quantity of service from SDF
NGOs do not have to enter into negotiations on technical and legal conditions, everything is set down
Simple conditions of the mechanism increase its popularity among donors
Central information point - extra communication support for NGOs projects (SDF and
Mobile operators
Service that enhance their brand as responsible companies.
Knowledge about NGO sector.
New product using existing technologies.

12. DMS Management system DMS Council
1 representative of the Slovak Donors Forum, 2 representatives of NGOs, 1 PR expert and 1 media expert
Slovak Donors Forum
Legal and tax background
Coordination of the project
Communication with all stakeholders
NGO dealings (registration, trainings, consultations)
DMS provider (technical service and software)
Mobile operators (provide connectivity and communication)

13. February 2005 – beginning of the negotiations
DMS - history
...a bit of history
August SDF approached the Czech Donors Forum with the intention to launch the project in Slovakia
November 2004 – first meeting with the mobile operators (Orange and T-Mobile) – preliminary interest and willingness to open the negotiations
February 2005 – beginning of the negotiations
March 2007 – cooperation agreements signed
July 2007 – project launched and opened for NGOs
2008 – negotiations with Telefonica O2
October 2009 – Telefonica O2 joined the partnership

14. DMS – Current situation
DMS Slovakia – partnership of 5 equal partners (Orange Slovakia, T-Com Slovakia, Telefonica O2 Slovakia, DMS Service, Slovak Donors Forum) with different rights and responsibilities in the project (defined in the cooperation agreements)
August 2010 – 73 active passwords, 45 NGOs participated
May 2010 – 352 892 DMS messages sent
July 2010 – ,62 €
2010 – 3 - month limit for password activation cancelled – now without limit up to one year
June 2010 – VAT related to pre-paid DMS refunded – value of one DMS = 1€

15. Lessons learned
What went WRONG
We did not succeed to persuade mobile operators to launch DMS mechanism as exclusive mechanism (they still give numbers to 5-7 largest NGOs to collect money separately).
What went RIGHT
Mechanism was launched, VAT on pre-paid was eliminated, no limits on number of involved NGOs.

16. Lessons learned
Essential elements which must be in place for a partnership or collaboration to succeed
mutual trust
motivation and values (must be the same or at least interconnected)
capacity and internal resources (support of SDF Executive Committee, PR agency, friends who helped with contracts...)
Stubbornness
Measure of success
Evaluation of outcomes
mechanism was launched
results are measured by number of sent DMS and collected Euros for NGOs

17. THANK YOU! Laura DITTEL Chairperson, SDF Executive Board
Slovak Donors´ Forum
Parickova 24
Bratislava, Slovakia
Tel./ fax:
web: