1. Functions of the Media (click on video links for more examples)
AP Government Unit 3, Chapter 14

2. The Media Sets the Agenda For Viewers

3. The Media Serves as Watchdog

4. The Media Acts as Gatekeeper

5. The Media Helps Political Socialization

6. The Media Helps Set the Agenda

8. The Media Provides a Political Forum

9. The Media (Mostly) Are Private Corporations Who Want to Make Profits

10. Bias, Trust, Programming
The Changing Media
Bias, Trust, Programming

13. Reporting the News “If it bleeds, it leads.” Presenting the News
Most news coverage is superficial
Sound Bites: Short video clips of approximately 15 seconds or less.
“If it bleeds, it leads.”

14. Narrowcasting: Cable TV & Internet
Narrowcasting- media programming on cable TV or Internet focused on one topic and aimed at a particular audience
MTV, ESPN, the Food Network
In politics, narrowcasting leads to networks like Fox News, MSNBC.

15. Government Regulation of the Broadcast Media
1934: Federal Communications Commission was created
Prevents Monopolies
Conducts exams over goals and performance
Stations must benefit society to get a license
Fair treatment rules provide equal airtime to both candidates