2. Welum is a non-commercial publication working both online and offline to produce a combination of high fashion and art. A worldwide team where each member is independently experienced both in the market and in their geographic location promotes the technology moving efforts to drive the fashion industry forward, henceforth, forming a global community where fashion and art is the platform.

3. MARKET
Declining interest in fashion blogs
High-end brands growing

4. INTERNAL PROBLEMS
Logistics
Public relations

5. EXTERNAL PROBLEMS
Product exclusivity
Website layout
Logo

6. INTERNAL SOLUTION
Contracts
PR event for coffee table book

7. EXTERNAL SOLUTION
Reduced free content
Promotional free trial month

8. EXTERNAL SOLUTION
Website Redesign

9. EXTERNAL SOLUTION
Logo Refinement

10. FINANCE

11. MARKETING PLAN

12. SALES OPPORTUNITY
Collaboration with fashion and art schools Loyal customers Discovering new talents

13. SUMMARY
Unique concept Indirect competitors Minor company adjustments Vast number of opportunities

14. THANK YOU