1. August & September, 2013 T. Russell Hsing
Technology Entrepreneurship: Curiosity, Opportunity, Risk, and Money L1.c- Course Introduction & Ground Rules
August & September, T. Russell Hsing
National Chiao Tung University, Taiwan

2. Expectations and Class Schedule (Tuesday,8:00am-10:00pm)
(Optional) Morning coffee time: at the No.2 Student Dinning Hall every Tuesday (except August 1) morning from
8:00 am – 9:00 am
Regular Class (10:00 am – 12:00noon)
- Objectives, scope, and schedule of the course
- Course Schedule
- My expectation
- What are the uniqueness & challenges in this “seminars course”
- How to prepare a promising business plan if you choose the
“business track”
- How to prepare a ready-to-submit technical paper if you choose
the “technical track”
- Blend Engineering (50%) with Business (50%) together
Weekly Midnight seminar or Movie - 8:00pm – 10:00pm
e.g. Movie tonight (8/01): “Roma Holiday” at Room 345
by Audrey Hepbum and Gregory Peck (1953)

3. Course Objectives
To discuss and understand (Both of Technology and Commercialization)
Vehicular telematics services and networking requirements
Health IT: e-Healthcare Applications
Ad hoc Networks
Cloud Computing Platform, Big Data
Ongoing and recent R&D activities (e.g. EU, Japan and US)
My wish: Prepare a ready-to-submit conference paper
Evaluation of Tech-based IPRs and how to monetize it
Negotiation, Game Theory, and Business Model
Commercialization
Class Discussions: One Case Study and one or two Movies
My wish: Prepare a promising business plan for your own start-up

4. Class Flow and Logistics
Class Lectures and Student Presentations
I will lecture the major theme for each class first
One of the students will present his (her) comments on a paper, which will be assigned to him (or her) a week ago
Meet the Guest Speakers
One of the Local industrial Founders/CEOs/Executives in Hsinchu Science Park or in Taipei will share his (her) personal experiences and their views and opinions in every class. (Q/A need to be prepared)
Meet the Legend Speakers from Silicon Valley in California via YouTube
Several legend speaker such as Marissa Mayer (CEO for Yahoon!); Mark Zuckerberg (Founder/CEO for Facebook),Larry Page,(CEO & Founder of Google; and Henry Wang (VC) will share their experiences with us viaYoutube during our class
Video Clips with Music (3~5 minutes) at the end of each class
Evaluation of Tech-based IPRs and how to monetize it
Negotiation, Game Theory, and Business Model
Commercialization
Class Discussions: One Case Study and one or two Movies
My wish: Prepare a promising business plan for your own start-up

5. Course Requirements What are not required What are required
No mid-term and final exams
Lots of class discussions and interactions (via English)
What are required
Every student is required to “actively” participate in class discussions that will start from today
Everyone is required to identify and define a problem she/he believes is important and explain why; refine/change the problem after each class; discuss it at the beginning of next class
Each of Students will be assigned to present a technical (or business) paper
Every student is “hopefully” required to complete his (her) project
Students may use the topic they identified and defined, or
Project options I will suggest to you
Final class presentations (optional)
final term paper presentation (technical paper or business plan)

6. Some Ground Rules for Class Discussions
Free brain storming (I expect our class will be highly interactive and brain storm among us!)
No ideas are bad ideas; No judgment on right or wrong for any idea
I expect you to have YOUR own thoughts and ideas
Will be highly encouraged to contribute your own thoughts toward identifying, formulating, defending, and finally solving problems
My Wish List:
A few conference papers for submissions will be expected by the end of this class (technical track)
To have at least one business plan from you (business track)

7. Instructor: Prof. T. Russell Hsing
Teaching Assistant: Jack Wei-Chen Lee (CS College)
Teaching Assistant: William Chang (Management School)
Web-side:
My Office: Room 625, Engineering Building No. 3
My cell phone number: My

8. Let’s Roll,
Thanks !