1. Social Media Conversations:
Week Twelve

2. What is Social Media?
Social media is a conversation, online, between groups of people.
Customers
Volunteers
Investors
Employees
Critics
Fans
Competition

3. The Social Media Conversation
The conversation is not:
Controlled
Organized
“on message”
The conversation is:
Organic
Complex
Original
Social Media is not a:
Strategy or a tactic-it’s simply a channel.

5. The Conversation is Powered by:
Social Networks
Blogs
Microblogging
Gaming
Wikis
Video Sharing
Photo Sharing
Message Boards
Virtual Reality
Podcasts

6. Social Media is Changing our World
The power to define and control a brand is shifting from corporations and institutions to individuals and communities.