1. “WORKFLOW”
PART III
© N. David King

2. Workflow in Digital Photography
Digital Workflow Phases
Digital Workflow is Divided into Phases:
Pre-Shoot
Capture
Conversion
Editing/Retouching
Printing
Display or Distribution
… Let’s examine these phases,
Instructor: N. David King

3. Workflow in Digital Photography
Digital Workflow Phases
SAVING
Save it as a PSD if you want your layers to edit in the future
Save it as a JPEG if you are 100% done with the photo
Make sure You set the image size for the appropriate size Print You or Your Customer will need
PROOFS
Now is when you share the “proofs” for your customer to choose which ones they want to print
Online thru a website By
In person with hard copies (like class pictures)
Or sharing a virtual album with them that is watermarked
Instructor: N. David King

4. Workflow in Digital Photography
Digital Workflow Phases
Digital Workflow is Divided into Phases:
Printing Phase
Happens after your customer chooses/approves proofs
Using Your Own Equipment
For Digital Photography, you need
Photo printer that has the size capabilities you require for your work
Photo paper that also meets those needs
Using a Photo Lab
Lots of Options online
The higher the quality, the more expensive the prints
Lots of options to offer your customers
You can set up accounts with certain companies for discounts
Instructor: N. David King

5. Workflow in Digital Photography
Digital Workflow Phases
Display/Distribution Phase
With customer approval, many digital/commercial photographers will put an album on their social media site and website to advertise their work
If you specialize in “non- human” photography like landscapes, nature, architectural, then you could also find printing services to sell your prints:
Posters
If you have access to art shows/trade shows, they are a great way to have your work mounted to show off, have business cards ready, and do your networking
Pillows
Blankets
wall hangings
Cups
coffee mugs
stock images
Etc.
Instructor: N. David King

6. Workflow in Digital Photography
Digital Workflow Phases
Digital Workflow is Divided into Phases:
Display/Distribution Phase (cont.)
This is the stage when profit/payment happens
Make sure you have your written contract or documentation for payment
Make sure your client is aware of how you need to receive payment
Cash
Check
PayPal
Credit Cards
This is also when you want to ask your client to refer and leave comments about your work to help you advertise in the future.
Instructor: N. David King