1. How to create new businesses in the circular economy?
Circular economy and Closed loop supply chains – a new paradigm in operations strategy

3. ...but it is reaching its physical limits
Circular Economy
From “Take – make – waste” production perspective to a restorative and regeneative model
Video
Current economic model relies on large quantities of cheap, easily accessible materials, human resources and energy …
...but it is reaching its physical limits

4. Circular Economy
Aims at keeping products, components, and materials at their highest utility and value at all times.
Seeks to ultimately decouple global economic development from finite resource consumption
Enables generating economic growth, creating jobs, and reducing environmental impacts, including carbon emissions

5. Circular Economy

6. ... ¾ of total jobs are generated in manufacturing
Circular Economy
Some figures about emissions and jobs
Recycling
CIRCULAR
MODEL
↓↓ Energy
↓↓ Emissions
↓↓ Pollution
↑↑↑ Jobs
Reuse
Raw Material
Parts and products
Use
Waste
¾ of total energy consumption and emissions come from raw material extraction
... ¾ of total jobs are generated in manufacturing

7. Resolve Framework – Towards a circular economy
REgenerate - Shift to renewable energy and materials; Reclaim, retain, and restore health of ecosystems; Return recovered biological resources to the biosphere
Share - Share assets (e.g. cars, rooms, appliances); Reuse/secondhand; Prolong life through maintenance, design for durability, upgradability, etc.
Optimize - Increase performance/efficiency of product; Remove waste in production and supply chain; Leverage big data, automation, remote sensing and steering
Loop - Remanufacture products or components; Recycle materials; Extract biochemicals from organic waste
Virtualise - Dematerialise directly (e.g. books, CDs, DVDs, travel) Dematerialise indirectly (e.g. online shopping)
Exchange - Replace old with advanced non-renewable materials
Apply new technologies (e.g. 3D printing)
Choose new product/service (e.g. multimodal transport)
Source: Ellen MacArthur Foundation

8. From traditional business model to circular one
Tradional business model
Sustainable business model
Circular business model
Value proposition
Value proposition
Value proposition
Value creation
Value creation
Value creation
Value capture
Value capture
Value capture
. Including environmental and social values
. Environmental and social values should take part in integrating different supply chains
. Focusing mainly on economic value

9. Projeto – Desenvolvimento de Plano de Negócio focado em Economia Circular
Criação de um modelo de negócio circular, economicamente viável para área de eletroeletrônico.
Viabilidade de modelos de economia circular em outras indústrias (automotiva, textil, alimentos, etc).