1. GUIDE TO SELLING YOUR HOME

2. THE IMPORTANCE OF USING AN AGENT
WHERE DID BUYERS FIND THE HOME THEY PURCHASED?
* Information taken from the 2015 NAR Profile of Buyers and Sellers
THE IMPORTANCE OF USING AN AGENT
WHEN SELLING YOUR HOME
Technology has changed the purchaser’s behavior during the home buying process. According to the National Association of Realtors’ latest Profile of Home Buyers & Sellers, the percentage of buyers who used the internet in their home search increased to 94%.
However, the report also revealed that 96% of buyers that used the internet when searching for a home eventually purchased their home through either a real estate agent/broker or from a builder or builder’s agent.

3. Keller Williams invests 2.3 million dollars per
month on our eEDGE Business Solutions.
This GPS-enabled app is connected directly to the MLS and allows consumers to easily search for properties. It is easy to view local property details with photos, create notes about what they like for each property, share property information with family and friends and much more.

4. The KW Marketing Advantage The KW Marketing Advantage
Your property will be syndicated to over 900 websites, as well as featured on Realtor.com, KellerWilliams.com, and our local KW website.

5. At Keller Williams we also have the ability to track the page views on your property. This helps us track how your home is performing in it’s “First Showing” online.

6. Our eEdge Technology helps us capture, service, and close internet leads from “Inquiry” to Closing.

7. High Tech and High Touch
A nationwide “Agent to Agent” referral program, puts over 150,000 agents to work, for you!
With 56 overseas offices and a global network that expands daily, Keller Williams uses technology to connect agents. We also link this international community through live events and conversations that increase the referral opportunities for our agents and their listings. Your buyer could be anywhere, and Keller Williams is EVERYWHERE!

8. Let Our Success = Your Success!
The success of Keller Williams is Globally recognized, Nationally Supported and Locally Driven.
Your home deserves expansive marketing and dedicated service from an agent that lives, works, and believes in our community.

9. Keller Williams agents are Trusted – Recognized – Driven by Results
Keller Williams Marketing Specialties

10. Price Right – Attract Buyers
Pricing your property competitively will generate the most activity from agents and buyers. More activity produces the best price.
The first few weeks of exposure to the market will reveal if the offering price is “On Target” and it is important to remember the historic evidence that the first offer is often the best offer.

11. Price Competitively – The First 30 Days Are Critical
The Right Price Is Important
A property generates the most interest when it first hits the market.
The number of showings is greatest during this time if it is priced at a realistic market value.
Starting too high and dropping the price later misses the excitement and fails to generate strong activity.
Many homes that start high, end up selling below market value.

12. Did you know well-placed furniture can open up rooms and make them seem larger than they are? Or that opening drapes and blinds and turning on all lights make a room seem bright and cheery?
It's a fact: acquiring the highest market value and elevating your home above others in the same price range often comes down to first impressions.
Here are some inexpensive ways to maximize your home's appeal:
Exterior
Keep the grass freshly cut.
Remove all yard clutter.
Apply fresh paint to wooden fences.
Paint the front door.
Weed and apply fresh mulch to garden beds.
Clean windows inside and out.
Wash or paint home's exterior.
Tighten and clean all door handles.
Ensure gutters and downspouts are firmly attached.
Interior
Remove excessive wall hangings, furniture and knickknacks (consider a temporary self-storage unit).
Clean or paint walls and ceilings.
Shampoo carpets.
Clean and organize cabinets and closets.
Repair all plumbing leaks, including faucets and drain traps.
Clean all light fixtures.
For Showings
Turn on all the lights.
Open drapes in the daytime.
Keep pets secured outdoors.
Play quiet background music.
Light the fireplace (if seasonally appropriate).
Infuse home with a comforting scent like apple spice or vanilla.
Vacate the property while it is being shown.

13. The home Selling process1 2 3 4
REPRESENTATION
Interview agents, and select the best one for you.
PRICE
With the help of your agent select the best price to list your home.
PREP WORK
Clean, de-clutter, and complete any necessary repairs
MARKETING
Your Realtor will get photographs done and create marketing materials. 5 6 7 8
SHOWINGS
The more available your property is to show, the better
OFFERS / CONTRACT
During this time you will receive offers, negotiate terms,. If successful you will accept an offer.
ESCROW
A deposit should accompany your offer or be delivered within a few days an accepted offer
INSPECTIONS
The buyers will now complete home inspections. They may request some repairs. 9 10 11
APPRAISAL
The buyers’ lender will order an appraisal at this time to confirm the value of the property.
PLAN YOUR MOVE
Coordinate your move, don’t forget to cancel or move various services for your home.
CLOSING
The closing date may be moved by agreement if there are delays in any of the previous steps. Provided all went well, this is the final step.

14. Living, Working and Believing in the communities we serve
Our Keller Williams – Chadwick Group has multiple locations throughout Tampa Bay with over 900 agents networking to accomplish the goals of buyers and sellers.

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