1. SIKHATHELE PAKATI R145637W

2. APPLE AND NOKIA POSITIONING STRATEGIES
POSITIONING IS CREATING A UNIQUE AND DISTINCTIVE STRATEGY RELATIVE TO COMPETITION. BRANDS SHOULD BE PERCEIVED AS DIFFERENT FROM THE COMPETITORS IN THE MINDS OF THE CONSUMERS GIVING THEM A MEANING, UNIQUENESS OF THE BRAND AND SHOULD BE DURABLE OVER TIME. IT IS THE BATTLE OF THE MIND.

3. POSITIONING OF THE TWO ORGANISATIONS IS BASED ON THE 4Ps
PRODUCT- APPLE SIMPLY WANTS TO SELL THE BEST PRODUCTS IN THE CLASS. NO COMPROMISES IN QUALITY OR PERFORMANCE. IT HAS TAKEN BOLD DECISIONS WHEN IT COMES TO PRODUCT QUALITY.THE POSITIONING ON QUALITY HAS HELPED BUILD TRUST AND CONFIDENCE OF THE MARKET. APPLE HAS VERY FEW VARIANTS IN EACH CLASS OF PRODUCTS. PRODUCTS ARE UNIQUE AND NO SIMILAR SUBSTITUTES. A REPLACEMENT FOR A MAC IS ANOTHERMAC.

4. NOKIA PRODUCT –OFFERS A VARIETY IN THE CELLPHONE MARKET
CATERS FOR EVERYONE
DURABILITY
PRODUCTS CAN BE EASILY IMITATED
HAS A SHARING DEVICE

5. APPLE PRICE POSITIONED AS A PREMIUM PRODUCT
DOES NOT GET INTO PRICE WARS
HELPS TO MAKE BIG PROFITS WITHOUT HURTING THE BRAND
TO STRENGTHEN ITS PREMIUM PRICING APPLE DOES NOT OFFER ANY DISCOUNTS ON ITS PRODUCTS

6. NOKIA PRICE- DIFFERENT PRICES FOR DIFFERENT SOCIAL CLASSES
MIGHT GET INTO PRICE WARS WITH OTHER PLAYERS
PRICES ARE AFFORDABLE

7. APPLE PLACE IT HAS SET UP EXCLUSIVE RETAIL OUTLETS
VERY SELECTIVE WHEN IT COMES TO RETAIL PARTNERS
RETAIL STORES ARE WELL DESIGNED AND THEY OFTEN LOCATED IN RETAIL PLACES THAT MATCHES ITS PREMIUM IMAGE.

8. NOKIA PLACE INTENSIVE OUTLETS
NOT CHOOSY WHEN IT COMES TO RETAIL PARTNERS

9. APPLE PROMOTION THEIR ADS HAVE ALWAYS STOOD APART FROM COMPETITION
USES SCARCITY AS A PROMOTIONAL TECHNIQUE AND THAT MAKES PEOPLE EAGERLY WAIT TO GET THEIR HANDS ON APPLE’S PRODUCTS. WHEN THE PRODUCT BECOMES AVAILABLE, CUSTOMERS EXCHANGE THEIR MONIES TO GET THEIR APPLE PRODUCTS

10. NOKIA PLACE USES AVAILABILTY AS A PROMOTIONAL TECHNIQUE
INTENSIVE ADVERTISING

11. DEVELOPING POSITIONING STRATEGIES
IDENTIFY TARGET MARKET
DEFINE THE MARKET
MAKE A PROMISE
PRESENT EVIDENCE

12. THANK YOU