1. Apply Your Skills

2. Objectives
To bring together and apply the communication skills you have learned in the preceding projects
To organize your speech in a logical manner, following one of the suggested outlines
To research the facts needed to support your speech
Time: five to seven minutes

3. Developing an Outline
Every good speech must be planned and arranged in an orderly fashion.
Basic three-part format
The opening
The body
The conclusion

4. AIDA Outline
This approach is taught to many salespeople, and it can be applied to anything you are “selling,” whether it be ideas, objects, or actions.
1. A – Win their attention
2. I – Arouse their interest
3. D – Create a desire
4. A – Stimulate action or agreement

5. Borden’s Outline 1. Ho-Hum (Boring)
This corresponds to your introduction.
2. . Why bring that up?
Show that your subject is important, and relate it directly to the interests of your listeners.
3. For instance
Give the audience concrete evidence: illustrations, facts, and stories
4. So what?
Tell listeners what you want them to do. Be specific and finish forcefully

6. Problem-Cause-Solution Outline
This approach fits especially well with a talk on community or social subjects.
The problem is…
The problem is caused by…
Some solutions are
The best solution is…

7. Speech Preparation Choose a subject that is significant for listeners.
Determine how you want your audience to react and plan your speech toward that end.
Begin research. Concentrate on supporting all your points with specific facts, examples, and illustrations.
Select one of the three outlines and use it as a framework for your speech.