2. MCM Footwear Team Project 1
by Monica Woodhouse, Cherretha Washington, Marcus Bowers

3. Products
We design, manufacture and distribute high quality, high performance structural component materials such as insoles, heel counters, and linings for the global footwear industry.
MCM incorporates innovate value-adding technology into our products, such as perspiration absorption system, 3D ventilation system and polyurethane anti-crease system to satisfy the demands and taste of target consumers

4. Components
Heel counter - This stiffens the back of the shoe for stability.
Insole – or sock liner – It cushions and is an arch support that should be removable
Lasting – The mold or form around which the shoe is shaped during manufacture.
Midsole – The cushioning material – (usually ethyl vinyl acetate (EVA) or polyurethane) – often surrounded by air cells or gel cells for shock-absorbing quality is the make-up of the midsole.
Outsole – This part touches the ground and is made of durable carbon rubber or polyurethane. The carbon rubber has better traction.
Toe box – The area for the toes of the foot.
Ankle Collar – The padded area around the top of the shoe for added fit and comfort.
Heel Tab – The area of the ankle collar that is usually notched and located above the heel.

5. Components Cont…

6. Manufacturing Labor-intensive process; Skilled labor necessary
MCM footwear provides a wide range of materials and components
We are leaders in eco-friendly technology through conservation, adapting manufacturing processes and recyclability of products
Our global network of sales offices and warehouses throughout Europe, and the Americas means that we always have local supplies of material available close to all major shoe manufacturing areas

7. Triple Bottom Line
MCM footwear ensures the company reflects a triple bottom line of financial, environmental, and social equity
MCM footwear actively promotes the protection of the environment through innovation and conscientious process management as an integral part of its global recycling and sustainability business strategy
The company has made a continued commitment to producing products designed to meet the needs of present and future consumers while focusing efforts on issues pertaining to the environment.

8. Distribution of Shoe Production

9. International Operations and Trade
All of our products manufactured overseas and imported into the United States, are subject to customs duties collected by customs authorities
Customs information submitted by us is routinely subject to review by customs authorities
We believe that we have the ability to develop, over a period of time, adequate alternative sources of supply for the products obtained from our present suppliers
outside of the United States

10. The Foreign Exchange Trading Process
U.S. Company B
U.S. Company A
Financial Institution A
Money Center Bank
Financial Institution B
Options/Futures Exchange
Broker
Broker
Euros
Dollars

11. True Cost of Athletic Shoes

12. Dollar/Euro

13. Currency Exchange Rate
Chart of Euro/Dollar Currency Pair
5,000,000. EURs = 6,940, USDs
1 EUR = USD
1 USD =  EUR

14. MCM
The End

15. Works Cited
Berry, T. (2011). Bplans. Retrieved October 18, 2011, from International Business Planning:
Cavanagh, P. R. (1980). The Running Shoe Book. Mountain View, CA: Anderson World.
Crème de Languedoc. (n.d.). Retrieved October 21, 2011, from Currency Exchange and Current Exchange Rates in France:
Cross, S. Y. (2002). All About The Foreign Exchange Market in the United States. New York: Books for Business.
Daniels, R. a. (2011). International Business 13e Environments and Operations. Upper Saddle: Prentice Hall.
Seeking Alpha. (2011). Retrieved October 17, 2011, from Nike Inc.:
Stern, D. (2010, April 21). Everyday CFO. Retrieved October 17, 2011, from Exchange Rate Risk: Basic Mitigation Strategies:
Yahoo! Finance. (2011). Retrieved October 19, 2011, from Currencies Center: finance.yahoo.com/currency