1. BUS 362 Marketing Research SPSS Exam Prep Fall’16
Name: Karina Atanasova
Time of the exam start:
4 digit/letter code:

2. Instructions
This exam is designed to test your ability to use SPSS to perform the set of analyses that have been covered in this class during the semester. For the exam you will be using a dataset based on a case study presented in your textbook called “AAA Concepts”. You need to answer 6 questions, which can bring you a total of 14 points equal to 14% of your final grade for the semester. You have 60 minutes to complete the exam. Each question is presented on an individual slide. Use the slide body to provide an answer and/or paste a graphical illustration/ table to support it. If you need additional space, insert an additional slide. Upon completion, you will save the PPT file with your answers on the desktop of your computer and raise your hand to alert the instructor. You will submit your work over outlook in front of the instructor and wait for verification that it has been received. Good luck!

3. Mention type of information, types of analyses and main takeaways.
Q1: Describe the demographic profile of the sample including town size. Provide visualizations. 3 pts
Mention type of information, types of analyses and main takeaways.
Type of information – ordinal
Type of analysis – descriptive, frequencies

4. Q2: Test the hypothesis that on general people tend to agree that: “We need to do something to slow global warming” 2 pts
The t score is outside +/-1.96 and the 2-tailed significance is below 5%.
Therefore, the hypothesis does not hold true and on general people do not tend to agree.

5. Q3: Identify whether married and unmarried people differ in their opinion on the “Probability of buying a standard size hybrid auto within the next three years” 2 pts
The null hypothesis states that there is no difference between the two groups.
The t scores are below 1.96 and the 2-tailed significances are above 5%. Therefore, the hypothesis holds true and there is no difference between opinions of married and unmarried people.

6. Q4: Identify whether there are at least two age groups that display similarity in their opinion on the “Probability to buy a small (2 seat) hybrid auto within the next three years” 2 pts
There are at least two (four) age groups that display similarity:
Between 35 and 49
Between 50 and 64
Between 25 and 34
65 and older

7. Q5: Identify whether the age category is associated and plays a role in the “Favorite television show type” selection. 2 pts
The hypothesis is that age category and favorite TV show type are not related.
The Pearson Chi-Square is below 5%, so the hypothesis does not hold true – age category is associated and plays a role.

8. Q6: Identify whether there is a correlation, what is the strength and the direction between “Classic lifestyle” , “gender” and “Job category”. 3 pts
Correlation
Strength
Direction
Lifestyle / Gender
No correlation
None
Positive
Gender / JobCat
Negative
Gender/ Lifestyle

9. Thank you for your participation in the SPSS mock exam!