1. AWARENESS Raising, Rights Acquisition, Foreign Rights, Particular Challenges in LDC’s

2. Needs for new / Emerging RRO’s
Awareness on copyright
LDCs – copyright – misunderstanding
Copyright is right to copy
Educate people
Champagne on national level ( radio – TV programs)
Simple language
ONG’s – scouts Ass & Girl Guides Ass.
Consumer Protection Unit

3. USERS Identify the potential – user Meeting with supporting documents
Headlines from IFRRO news
Meeting with different
Either at MASA House or on their premises

4. What you will do with this money?
Explanation on the distribution
Social & cultural program
Essay competition

5. Government Behind the government there are civil servants
Need to understand our mission / business
LDCs – copyright or IPRs – never been taught at school – New
Once they grap the essence = felicitation
External support to convince them.
e.g IFRRO/ WIPO/ CISAC or even Embassies in the country

6. MASA and US embassy campaign
Local Authorities – municipalities and District Council
Select the head of department
MINISTERS ALWAYS WANT TO MEET PROFESSIONALS IN THE DOMAIN.

7. Rights holders Role They need to be aware
LDCs – Writers tend to think about becoming famous
What about their rights
Functions of Collecting Management Organisation (CMO)
Advantages of joining the battle field

8. Meeting with publishers association
Meeting with writers association
Co-opt some of their members in different committees
Design our business plan with their input
Sharing international news with them

9. Acquisition of mandates
Individually
Inviting the mandate to bring other friends on their next visit
Association – meeting to sign agreement with MASA

10. Bilateral Agreement Survey – foreign authors Nationality – works
Contact foreign CMO’s
Type A or B
Advantages
During meeting – supporting documents
Bring also trust
Users feel music convincing

11. Challenges Economy vs. Culture Delaying tactics – Government Judiciary
Once you fail you fail for ever
Time and clear objectives
Lobbying of users

12. Key lesson when setting up RRO
Proven track record other else people will tend to think that you are dreaming
Real tools are right holders
Negotiation
Should be convincing in the projects

13. Proper follow up and constant in our approach
Development strategic plan and business plan
It’s a keep on leaving process
You need international support and network

14. What could IFRRO do? Training – staff – CMO
Organise seminar on a national and regional basis
Invite Big Brother’s (CMO) to finance and or visit small (CMO) in LDC’s
To send strong messages to government
Set network to strengthen foreign aide and mutual collaboration

15. Reflexion IN LDC’s Musicians do not know the existence of CISAC
Writers do not know the existence of IFRRO

16. But
Every football player and even fans club know the existence of FIFA
Why?

17. Mauritius Society of Authors (MASA) The Director General
Gerard LOUISE
Specialised Intellectual Property Law-UNISA WIPO
President AFRICOM-CISAC
Vice chairman Development Committee for Africa and the Middle East IFRRO
Secretary of the International Federation for Cultural Diversity