1. Your MOBILE Strategy!
Ali Al Saqqa
General Manager, MEA

2. GOING MOBILE

3. JORDAN Reach stats Feb 2014 GOING MOBILE ! SMARTPHONE PENETRATION
SMARTPHONE USERS THAT NOTICE MOBILE ADS
PERCENTAGE OF PPL PERFORMED
MOBIL SEARCH AFTER SEEING AN AD
PERCENTAGE OF PPL WHO TAKE ACTION AS A RESULT OF
MOBILE AD > MOBILE SEARCH

4. GOING MOBILE ! SMARTPHONE PENETRATION
SMARTPHONE USERS THAT NOTICE MOBILE ADS
PERCENTAGE OF PPL PERFORMED
MOBIL SEARCH AFTER SEEING AN AD
PERCENTAGE OF PPL WHO TAKE ACTION AS A RESULT OF
MOBILE AD > MOBILE SEARCH

5. GOING MOBILE ! SMARTPHONE PENETRATION
SMARTPHONE USERS THAT NOTICE MOBILE ADS
PERCENTAGE OF PPL PERFORMED
MOBIL SEARCH AFTER SEEING AN AD
PERCENTAGE OF PPL WHO TAKE ACTION AS A RESULT OF
MOBILE AD > MOBILE SEARCH

6. GOING MOBILE ! SMARTPHONE PENETRATION
SMARTPHONE USERS THAT NOTICE MOBILE ADS
PERCENTAGE OF PPL PERFORMED
MOBIL SEARCH AFTER SEEING AN AD
PERCENTAGE OF PPL WHO TAKE ACTION AS A RESULT OF
MOBILE AD > MOBILE SEARCH

7. Ask yourself: GOING MOBILE ! Who are my target market?
What are my target market spending most of their time on? Apps / sites?
Why am I establishing my mobile presence?
SMARTPHONE PENETRATION
SMARTPHONE USERS THAT NOTICE MOBILE ADS
PERCENTAGE OF PPL PERFORMED
MOBIL SEARCH AFTER SEEING AN AD

8. In order for you to run, you need to first know how to walk!
GOING MOBILE !
Mobile App or a Mobile Site?
Nielsen : Research found that retailer’s mobile sites are up to two times more popular than apps
Google Survey: 65% of smartphone shoppers preferred to use mobile web to mobile apps for shopping
In order for you to run, you need to first know how to walk!
SMARTPHONE PENETRATION
SMARTPHONE USERS THAT NOTICE MOBILE ADS
PERCENTAGE OF PPL PERFORMED
MOBIL SEARCH AFTER SEEING AN AD

9. Making Money from Apps GOING MOBILE !
93% of downloaded apps in 2013 (globally) are free apps !
76% of revenue generated from apps (globally) in 2013 is from in-app purchases
To make money from apps, publishers must maintain customer satisfaction through superior app performance and design, then monetize though advertising and in-app purchases
SMARTPHONE PENETRATION
SMARTPHONE USERS THAT NOTICE MOBILE ADS
PERCENTAGE OF PPL PERFORMED
MOBIL SEARCH AFTER SEEING AN AD

10. Advertising on Mobile

11. Mobile Advertising
5 RULES of Thumb!

12. One Size DOES NOT Fit All !
Mobile Advertising
One Size DOES NOT Fit All !

13. UNDERSTAND your objectives !
Mobile Advertising
UNDERSTAND your objectives !

14. NEVER work with 1 or 2 partners only
Mobile Advertising
NEVER work with 1 or 2 partners only

15. Mobile Advertising
TRACK Beyond The Click !

16. Stop redirecting users from a mobile banner to a website !
Mobile Advertising
For the love of GOD
I BEG you
Stop redirecting users from a mobile banner to a website !

17. THANK YOU !
Ali Al Saqqa
General Manager, MEA