1. Webinar Tracking The Trends That Shake Up ECM: Look To Mobility, Cloud, And Analytics
Alan Weintraub, Principal Analyst
March 27, Call in at 12:55 p.m. Eastern time

2. Agenda Where are we today? What will tomorrow bring? Recommendations
Content-centric technology
The move away from ECM suites
Multichannel capture
What will tomorrow bring?
The new ECM perspective
More information equals more value.
Mobility is the system of engagement.
ECM in the cloud is finally a reality.
Transparent work environment
Information governance provides information trust.
Recommendations

3. Agenda Where are we today? What will tomorrow bring? Recommendations
Content-centric technology
The move away from ECM suites
Multichannel capture
What will tomorrow bring?
The new ECM perspective
More information equals more value.
Mobility is the system of engagement.
ECM in the cloud is finally a reality.
Transparent work environment
Information governance provides information trust.
Recommendations

4. Microsoft remains a dominant vendor
“From what vendors do you currently source enterprise content management solutions?” (Select all that apply)
“Other” includes Xerox, Nuxeo, ASG, Saperion, Perceptive, Objective, M-Files, KnowledgeTree, SpringCM, Laserfiche, and Ever Team.
Base: 252 ECM decision-makers
Source: October 2011 Global Enterprise Content Management Online Survey

5. Cost problems decline from close to 60% in 2009
“What are the biggest challenges facing ECM in your organization today?” (Select all that apply)
Base: 252 ECM decision-makers
Source: October 2011 Global Enterprise Content Management Online Survey

6. Content-centric technologies supporting the content spectrum
Source: April 14, 2011, “Plan Your ECM Strategy For Business, Persuasive, Transactional, And Foundational Needs” Forrester report

7. Agenda Where are we today? What will tomorrow bring? Recommendations
Content-centric technology
The move away from ECM suites
Multichannel capture
What will tomorrow bring?
The new ECM perspective
More information equals more value.
Mobility is the system of engagement.
ECM in the cloud is finally a reality.
Transparent work environment
Information governance provides information trust.
Recommendations

8. The Forrester Wave™: Enterprise Content Management, Q4 2011 (overall)
Source: November 1, 2011, “The Forrester Wave: Enterprise Content Management, Q4 2011” Forrester report

9. The Forrester Wave™: Enterprise Content Management, Q4 2011 (foundational)
Source: November 1, 2011, “The Forrester Wave: Enterprise Content Management, Q4 2011” Forrester report

10. The Forrester Wave™: Enterprise Content Management, Q4 2011 (business)
Source: November 1, 2011, “The Forrester Wave: Enterprise Content Management, Q4 2011” Forrester report

11. The Forrester Wave™: Enterprise Content Management, Q4 2011 (transactional)
Source: November 1, 2011, “The Forrester Wave: Enterprise Content Management, Q4 2011” Forrester report

12. Agenda Where are we today? What will tomorrow bring? Recommendations
Content-centric technology
The move away from ECM suites
Multichannel capture
What will tomorrow bring?
The new ECM perspective
More information equals more value.
Mobility is the system of engagement.
ECM in the cloud is finally a reality.
Transparent work environment
Information governance provides information trust.
Recommendations

13. The paper management problem
Managing volume and variety
Forms, documents, digital pictures, electronic formats
Inefficiency and expense
Slow, sequential, “one-person-at-a- time” processing
Inadequate information access
Global, 360-degree access to customer data and business transactions needed
Compliance
Difficult to establish enterprise controls and comply with regulations

14. “Where have you recognized ROI in ECM?” (Select all that apply)
Areas of ROI
“Where have you recognized ROI in ECM?” (Select all that apply)
Base: 252 ECM decision-makers
Source: October 2011 Global Enterprise Content Management Online Survey

15. Capture can unify structured and unstructured content
Source: August 15, 2012, “The Forrester Wave™: Multichannel Capture, Q3 2012” Forrester report

16. Capture applications have expanded and specialized
Source: August 15, 2012, “The Forrester Wave™: Multichannel Capture, Q3 2012” Forrester report

17. The Forrester Wave™: Multichannel Capture, Q3 2012
Source: August 15, 2012, “The Forrester Wave: Multichannel Capture, Q3 2012” Forrester report

18. Agenda Where are we today? What will tomorrow bring? Recommendations
Content-centric technology
The move away from ECM suites
Multichannel capture
What will tomorrow bring?
The new ECM perspective
More information equals more value.
Mobility is the system of engagement.
ECM in the cloud is finally a reality.
Transparent work environment
Information governance provides information trust.
Recommendations

19. New focus on content-centric technologies
Source: November 27, 2012, “Address The Complex ECM Landscape” Forrester report

20. Content value High Governance Regulated Value Controlled Casual Low
Individual
Access
Organization

21. Content definitions Casual content (shared drive replacement)
Personal/group content
Store, share, version
No taxonomy
Controlled content (corporate asset)
Group/organization content
Full library services
Records management
Content taxonomy
Regulated
Organizational content
Government regulated
Managed by formalized processes

22. Agenda Where are we today? What will tomorrow bring? Recommendations
Content-centric technology
The move away from ECM suites
Multichannel capture
What will tomorrow bring?
The new ECM perspective
More information equals more value.
Mobility is the system of engagement.
ECM in the cloud is finally a reality.
Transparent work environment
Information governance provides information trust.
Recommendations

23. Source: GO-Gulf.com (http://www.go-gulf.com)

24. Capture bridges structured and unstructured environments
Content
analytics
Excel
PLM
CRM
XML
SCM
Context and meaning
PDF
ERP
Dynamic
apps
Master data management
Structured and complex data
Word
FIX
HL7
UCCNET
Data warehouse
Data
exchange
Fax
Unstructured and semi-structured

25. Agenda Where are we today? What will tomorrow bring? Recommendations
Content-centric technology
The move away from ECM suites
Multichannel capture
What will tomorrow bring?
The new ECM perspective
More information equals more value.
Mobility is the system of engagement.
ECM in the cloud is finally a reality.
Transparent work environment
Information governance provides information trust.
Recommendations

26. The work-anywhere future is a world in which work is something you do, not a place you go.
Source: Flickr (

27. Systems of engagement touch people. Systems of record host processes.
Mobile apps fronting systems of engagement* empower people, enrich relationships, and energize products
Systems of engagement touch people.
Systems of engagement* empower customers, partners, and employees with context-rich apps and smart products to help them decide and act immediately in their moments of need.
Systems of record host processes.
*“My name is Geoffrey Moore, and I’ve approved this message.”

28. Mobile engagement is . . . Any device. Any location. Any network.
Anytime.
Convenience-driven.
Task-oriented.
Notification-centric.
Opt-in.
© 2013 Forrester Research, Inc. Reproduction Prohibited 28

29. Mobile drives a radical change in what people do with applications, information, and access
Instant-on, all-day life, and immediate access
Coupled with task-specific apps and sites
Means that the convenience factor skyrockets . . .
. . . and that means an explosion of use and transactions

30. Employees want it all!
Access to the content and applications they rely on
On the device of their choice
From any location and without hassle
And with fantastic performance and usability

31. Workers are turning to file sharing to meet their mobile needs
From no vendors to too many vendors in 18 months
Box, Dropbox, SugarSync, Egnyte, Citrix Sharefile, YouSendIt, Adobe
IntraLinks, WatchDox, Rimage, Accellion, RIM NewBay, GroupLogic
And soon, enough players like IBM, Microsoft, Oracle, and Google
And the ECM vendors: Documentum, OpenText, FileNet, etc.
Specialists from every direction converge on the file sync opportunity.
Enterprises can’t solve every file share/sync/sign/store problem with one solution.
As file share/sync/sign/store becomes a feature inside other business applications, we’ll see a bifurcation of the market into file share middleware and specialty solutions.
So, who wins the file share middleware market?

32. What’s the right balance for accessing content?
THE EMERGENCE OF CLOUD-BASED SERVICES PROVIDE A CONTEXT-RICH EXPERIENCE ANYTIME, ANYWHERE
Source: February 28, 2011, “Mobile App Internet Recasts The Software And Services Landscape” Forrester report

33. Agenda Where are we today? What will tomorrow bring? Recommendations
Content-centric technology
The move away from ECM suites
Multichannel capture
What will tomorrow bring?
The new ECM perspective
More information equals more value.
Mobility is the system of engagement.
ECM in the cloud is finally a reality.
Transparent work environment
Information governance provides information trust.
Recommendations

34. Content value for cloud offerings
High
Governance
Regulated
Value
Controlled
Full ECM functionality
Casual
Basic ECM functionality
Minimal ECM functionality
Low
Individual
Organization
Access

35. Emerging cloud offerings
Minimal ECM functionality
Basic ECM functionality
Full ECM functionality
File sharing
Version control
Basic taxonomy
Collaboration
Specialty focused
Mindjet
NextPage
Box
Full library services
Collaboration
Content-centric focused
DataServ
Perceptive
Full library services
Search
Records management
Collaboration
Enterprise focused
Hyland
EMC
Oracle
OpenText
IBM
Alfresco
M-Files

36. Agenda Where are we today? What will tomorrow bring? Recommendations
Content-centric technology
The move away from ECM suites
Multichannel capture
What will tomorrow bring?
The new ECM perspective
More information equals more value.
Mobility is the system of engagement.
ECM in the cloud is finally a reality.
Transparent work environment
Information governance provides information trust.
Recommendations

37. New workforce requires information transparency

38. A vision of domain-specific and, eventually, transparent content services
Source: January 11, 2013, “Computing, And Analytics Shake Up ECM” Forrester report

39. Agenda Where are we today? What will tomorrow bring? Recommendations
Content-centric technology
The move away from ECM suites
Multichannel capture
What will tomorrow bring?
The new ECM perspective
More information equals more value.
Mobility is the system of engagement.
ECM in the cloud is finally a reality.
Transparent work environment
Information governance provides information trust.
Recommendations

40. The trust continuum
Source: August 07, 2012, “Create Your Information Governance Framework” Forrester report

41. Governance provides a framework to ensure information integrity and organizational acceptance.

42. Importance of a governance program
Defines organizational roles and responsibilities
Provides accountability and ownership
Creates standard processes and procedures
Defines access and usage policies
Maintains taxonomy consistency
Insures consistency and accuracy
Facilitates quick, accurate, and easy retrieval of information
Increases the value and reliability of the information
Provides trust in the information
Establishes information security and privacy guideline

43. Information governance framework
Executive sponsor
Governance board
ECM governance
team
Data governance
team
Content owner
Data stewards
Enterprise architecture
Technical administration

44. Agenda Where are we today? What will tomorrow bring? Recommendations
Content-centric technology
The move away from ECM suites
Multichannel capture
What will tomorrow bring?
The new ECM perspective
More information equals more value.
Mobility is the system of engagement.
ECM in the cloud is finally a reality.
Transparent work environment
Information governance provides information trust.
Recommendations

45. Recommendations
Develop a mobile and file sharing strategy that aligns to the business needs.
Adopt big data as a content source, and apply governance to insure integrity and trust.
Add analytics to capture and increase value and processing capabilities.
Recognize that ECM solutions will continue to be justified based on compliance needs.
Align content types to content-centric technologies for an ECM best fit.

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47. Alan Weintraub