1. Business Critical Application Platform
Solution pitch deck

2. Data is the new electricity

3. System Center Marketing
How do you balance the needs of your can’t-fail applications?
6/12/2018
The average cost of downtime is
Cost
Flexibility
Analytics
Performance
Availability
Security
$5,600 per min
Incident management
Web
Supply chain
ECM
Finance
Budgeting $
© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

4. How do you succeed with new data environments?
RELATIONAL
BEYOND RELATIONAL
ON-PREMISES
CLOUD
Database as a service
Data Lake
Business Analytics &
Intelligence
Databases
Big Data Infrastructure

5. Microsoft is an integrated, industry leader
6/12/2018 1:07 AM
Industry Leader in Operational Database Management Systems
© 2014 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

6. Industry Leader in Operational Database Management Systems
6/12/2018 1:07 AM
Industry Leader in Operational Database Management Systems
Industry Leader in Business Intelligence and Analytics Platforms
© 2014 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

7. Industry Leader in Operational Database Management Systems
6/12/2018 1:07 AM
Industry Leader in Operational Database Management Systems
Industry Leader in Business Intelligence and Analytics Platforms
Industry Leader in Data Warehouse and Data Management for Analytics
Visionary Leader in Advanced Analytics Platforms
© 2014 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

8. Comprehensive. Consistent. Choice.
Born in the cloud and built to scale
RELATIONAL
BEYOND RELATIONAL
ON-PREMISES
CLOUD
Database as a service
Azure Data Lake
Azure SQL DB, DocumentDB, Search
Azure SQL DW
SQL Server
Analytics Platform System
Power BI
Azure ML
R Server
Data Lake
Business Analytics &
Intelligence
Databases
Big Data Appliance
Comprehensive. Consistent. Choice.

10. 50 million users
50k users join every day
Someone signs
with DocuSign every 0.4 seconds

11. Windows Server Hyper-V VHD
Reduce OPEX for existing applications
6/12/2018
“We could just pick up our SQL installs, move them over to Azure VMs, and pick up where we left off."
Adam Salvo, Trek
Virtual Machine
Option 1
VHD
Database
Option 2
P2V
V2V
Windows Server Hyper-V VHD
Non-Virtualized
Virtualized
$15K per month
Fast, easy scalability
Cut IT hosting costs by
© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

12. Development Work Stations
Achieve faster time to business results
6/12/2018
“Telenor saved 70% on test, development and demo that could be turned off when finished to minimize their capital outlays,”
Marius Pedersen, Telenor Group
Test
Deploy
Development Work Stations
SQL Server On-Premises
SQL Server Dev Tools On-Premises
70% savings
Ready in hours, not weeks
No resource limits
© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

13. Lower RTO & RPO Recover in seconds
6/12/2018
“Recovery times have dropped from minutes to seconds… We’re seeing almost no data loss.”
Bardo Werum Lufthansa Systems Senior Vice President
Run backups
Run BI reports
On-premise network
Domain controller
Secondary replica
Synchronous commit
Asynchronous commit
Primary replica
Secondary replica
Recover in seconds
Significant cost reductions
© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

14. Microsoft’s Data Solutions
T-SQL
Java
C/C++
C#/VB.NET
PHP
Node.js
Python
Ruby
{ }
Microsoft’s Data Solutions
The platform of choice
Any data
Any application
Linux
Anywhere
Choice of platform

15. Next Steps Try SQL Server 2016 and our Azure data services
Test drive the platform with our Data Insights Immersion
Engage a partner for a business assessment

17. System Center Marketing
SQL Server: everything built in
System Center Marketing
6/12/2018
Most secure database
7 years in a row
least vulnerable
Highest performing data warehouse
#1 performance
SQL Server
End-to-end mobile BI on any device
Microsoft
Oracle
$120
$2,230
A fraction of the cost
Self-service
BI per user
In-database Advanced Analytics
R + in-memory
at massive scale
Hybrid capabilities
Consistent experience from on-premises to cloud
In-memory across all workloads
The above graphics were published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Microsoft. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
TPC-H 10TB non-clustered results as of 04/06/15, 5/04/15, 4/15/14 and 11/25/13, respectively.
National Institute of Standards and Technology Comprehensive Vulnerability Database update 2016
© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

18. System Center Marketing
Better together
Windows Server + SQL Server
6/12/2018
#1 price/performance
Unprecedented scale
Unparalleled security
Simple, flexible HA & DR
Easy cloud migration
National Institute of Standards and Technology Comprehensive Vulnerability Database update 5/4/2015
TPC-H non-clustered results as of 04/06/15, 5/04/15, 4/15/14 and 11/25/13, respectively.
© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

19. Server & Tools Business
Industry leading TCO
Server & Tools Business
6/12/2018
BUSINESS INTELLIGENCE
MOBILE BI & SELF-SERVICE BI
Everything built-in
SQL Server 2016
$320K
IN-DB ADVANCED ANALYTICS
#1 TPC-H—DATA WAREHOUSING
INDUSTRY LEADER—OLTP
BUILT-IN ETL
R SERVER
DATA WAREHOUSING
11.7x more
ETL
$803,000
$3,745,000
$1,272,000
$640,000
$1,584,000
OLTP
Note: Pricing based on Oracle US commercial list price & SQL Server open ERP EE price, assuming workloads on separate servers with 2 procs with 8 cores each & 1000 BI named users.
© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

20. SQL Server 2016
Azure SQL Database
DocumentDB
Customer
momentum

21. Top ISV solutions in Business Critical Application Platform
SnapCloud
Massive data growth has created significant scaling issues for IT management teams. The SnapCLOUD storage portfolio enables customers to manage and share data with agility and control over its life cycle both on-premise and in the cloud. This solution delivers end-to-end data protection for data that is accessed, shared and migrated to-and-from on-premise & cloud, while lowering infrastructure spend.
Key Use Cases/ Benefits
On-demand enterprise NAS storage growth at your finger tip
Simplicity of provisioning full featured NAS storage in minutes
Central orchestrator to manage all enterprise storage along with SnapCLOUD from a single web based tool
Built-in sync and share to deliver data on any device, any where
Availability: Global
Average Deal Revenue: $10K
DB2 Advanced Workgroup Server
IBM® DB2® Advanced Workgroup Server provides an expansive database solution for midsize companies. It is the ideal multi-workload database solution that offers data warehousing, transactional and analytics capabilities. IBM DB2 Advanced Workgroup Server Edition provides storage optimization, system availability, workload management and performance to help reduce overall database costs.
Key Use Cases/ Benefits
Best-in-class data solutions to address every information need
Broadest and most comprehensive solution portfolio aligned to a big data & analytics strategy
Only vendor infusing cognitive capabilities into its data strategy
Industry leading innovation with huge investments in research and development, driving a record number of patents each year
Availability: Global