1. Sun Wei ( Sunny) From China, Life Bookhouse 2016.9
KOPUS Asian Publishers Fellowship Program 2016: New Trends in Nonfiction
Sun Wei ( Sunny)
From China, Life Bookhouse
2016.9

2. Life Bookhouse in China
History: since 1932 ; one of the earliest publishers in China
Orientation: trade books in life, culture, liberal arts study; readers with college knowledge or above; intellectuals & scholars
Copyrights source: from abroad; Hong Kong, Taiwan of China; mainland China
Volume: annually 200 new titles (100 bought rights), 200 titles reprinted
Features: renowned for quality; small size with beauty

3. Life Bookhouse in China
New development: more focus on Life category, such as family education, quality life, etc.
Case 1: Children: Challenge (from abroad)
Case 2: Independent Day (local China)

4. Myself: Sun Wei (Sunny)
Editor & Copyrights Manager
Director of the Overseas Cooperation Department
Working experience in publishing: 7 years ( 3 years ELT textbook editor, project manager ; 3 years trade book in language study and education, director; 1 year trade book in life as well as copyrights, director.
English linguistics and literature background.

5. New Trends of Nonfiction (China)
Micro
School Education
Extra-curricula training books
Children’s Books
Adult Reading:
☆Family education
☆ Daily life pragmatic use
☆ Daily quality life
☆ Academic research works
☆ Popularized academic readings

6. New Trends of Nonfiction (China)
Macro:
Digital influence on Chinese Market
Price element
New uprising of the off-line bookstores
On-line and off-line bookstores
Copyrights: buy and sell; “ Chinese copyrights go abroad” supported by the state.

7. New Trends of Nonfiction (China)
School Education: Textbooks & study-assisted books ( Stabilized increase; digitalized system or platform helps convenient study; paper+ on-line learning )
Case:
New Standard College English ( McMillan & FLTRP)
New Outlook College English (FLTRP)
Unipus (English teaching & learning on-line platform by FLTRP)

8. New Trends of Nonfiction (China)
Extra-curricula training books: Large quantity ; non-open sales channels except the training institution; localized in different cities or provinces.
Case: New Oriental in Beijing or big cities;
English: big account, bought rights;
Chinese, mathematics and other subjects: local

9. New Trends of Nonfiction (China)
Children’s Books:
10 golden years in 21st century in China; increase rate 15% annually on average;
another 10 golden years expected due to 2-child policy;
Pre-school: hand-drawing picture books, high-quality requirement increases, rights abroad dominates, e.g 宫西达也, 蒲蒲兰；
School year: literature required by school: famous literary works worldwide; Cao Wenxuan, Yang Hongying and other Children’s literature authors’ uprising; science populairzed literature are needed, e.g. encyclopedia from DK

10. New Trends of Nonfiction (China)
Adult Reading: Rising ( National Reading Campain & reading consciousness emergence)
Case: Shanghai Book Fair

11. New Trends of Nonfiction (China)
Adult reading category:
Family education: estimated 50% of the Adult non-fiction; more young parents with new knowledge; parents & children’s new relations in new family; children born after 2000 with new features; the awareness of the importance of family education.
Case: 尹建莉 （Yin Jianli)
《好妈妈胜过好老师》(Good Mother Better Than Good Teacher); 《自由的孩子最自觉》（Free Children Understand Self-management)

12. New Trends of Nonfiction (China)
Adult reading category:
Daily life pragmatic use : cooking; bakery; massage; Yoga; body-building----- decrease than before (large quantity but lower quality in the past, like fast-food consumption)
Daily quality life: travel; cuisine-----with unique culture elements increase.
Case: Chinese Flavor Series written by elite scholars who study traditionl Chinese culture while enjoy Chinese food in different places; one place in one book. 中国味道系列

13. New Trends of Nonfiction (China)
Adult reading category:
Academic research works( stable so not discussed)
Popularized academic readings---- interesting with academic support, written by first rate scholars in academic field,;demands increase in history, sociology, new knowledge fields.
Case: The Demise of Chu State: Liubang and Xiangyu
by Li Kaiyuan ( Korean rights sold, 2015 Chinese Best Book)

14. New Trends of Nonfiction (China)
Digital influence on Chinese Market: yes but not too bad; paper and e-book would be side by side;
Price: paper & e-book, both higher than that of the past few years, 10% ;
New uprising of the off-line bookstores: 24 hours; coffee & books; financial support from the government;
On-line and off-line bookstores: c0-existence
Copyrights: buy and sell; “ Chinese copyrights go abroad” supported by the state, with translation subsidies application program each year.

15. Thanks for your attentiON!
Welcome to China!