1. The Tuna Store Tier 1: Ocean Naturals Tier 2: Choice Landing
Product Portfolio:
Strategy:
Partnership: TTS, the sales & marketing function of Tri Marine, has more than 100 years of senior management industry experience.
Vertical Integration: Tri Marine, owns 20% of the global tuna market, maintains industry leadership in sustainability, traceability & product integrity, and holds annual sales in excess of $1.5 Billion.
Exclusivity: KHC will exclusively represent TTS to the entire Foodservice Trade (National Accounts, Distributors & Operators).
REAL
Tier 1: Ocean Naturals
Insight: Transparency
Premium Product
Parity Price
Clean Ingredient Statement
Premier Pack
MSC/FAD Free
Differentiation:
Sustainability
Tri Marine Policy Compliant/No IUU
Responsibly Caught: Wild, Dolphin Safe
Sustainably Sourced: FAD Free/MSC Certified (Tier 1)
Traceability
Streamlined, Vertically Integrated Supply Chain
Traceable From Catch to Can or Pouch
QR Code Connects to Web-based Traceability Interface
Product Integrity
Enhanced Loin Integrity: Never Frozen
Solid Filler Pack: Minimal Flake
Country of Origin: Product of the USA
Kosher Certified
Tier 2: Choice Landing
Insight: Category Leadership
Parity Product
Price Leadership
Non-Soy Vegetable Broth
High Quality Pack
MAINSTREAM

2. UniPro: Distributor & Operator Promotion
With the launch of The Tuna Store, we are offering a special distributor & operator promotion to showcase our category leadership in quality, product integrity, sustainability, and traceability.
Offer available on all of our brands:
What’s the offer?
Distributor Program
June - September
$5/Case
Operator Program
$3/Case
How to Redeem?
Report run based on purchases in October. Paid through UniPro as SPA.
Submit billback by end of December:
Required Information: Customer Name, Customer Address, Sales in cases By Operator, Flyer Promotion. Payment returned directly to distributor.