1. Chapter 11 Creation of Advertisements and Commercials (Part.2)
Novrita Widiyastuti, S.Sos

2. Radio Commercial
It can be used to create the most marvelous WORD-PICTURES using the listeners’ IMAGINATIONS.
With SOUND, there is not only the words but the fact that the words can be dramatic or humorous while SOUND EFFECTS and MUSIC can create exactly the right mood.
Types: Radio Spot & Adlibs

3. Radio Elements in Radio Commercial:
Script, containing the main message
Music, to get attention
Sound effect (SFX) to promote imagination in the listeners mind
Radio can create a “theatre of mind” with creative sound effect and music

4. Radio & TVC Terms A. AUDIO FVO = Female Voice Over
MVO = Male Voice Over
SFX = Sound Effe(x)cts
Music & Jingle
ANNCR / AVO = ANnouNCeR

5. TVC Terms B. VISUAL Camera  Zoom in / Zoom Out
Visual Effects / Special Effect
Super Impose: Copy
C. CONCEPT
Storyline
Storyboard