2. VOCABULARY REVIEW
PEUM

3. 31 PERSONAL SELLING
people who are interacting directly with custromers
face to face selling
after-sales service, checking customer satisfaction
SALES FORCE, SALESPEOPLE (FIELD + OFFICE)
PERSONAL SELLING
FOLLOWING UP

4. 32 ATL, BTL, TTL ABOVE-THE-LINE
BELOW-THE-LINE
THROUGH-THE-LINE
media advertising – in mainstream or mass media
non-media advertising, e.g. direct mail, exhibitions, street marketing
full services, blended marketing

5. 33 Media strategy MEDIA MIX
FLIGHTING PATTERNS
MEDIA BOOKING
the combination of media types, e.g. press, outdoor, internet
periods of time when certain brand communicates in the media
reserve space in magazines or airtime on TV

6. 34 TV and radio memorable music for advertisement
short film with the brand name and logo shown before a programme
advertisement on radio or TV
a broadcast time period
CATCHY JINGLE
IDENT
COMMERCIAL
DAYPART

7. 35 Outdoor advertising type of advertising which make a noice
the image changes when passing the poster
illuminated panel
the latest technology for outdoor advertising
SONIC
LENTICULAR
LIGHTBOX
DIGITAL

8. 36 The press printed every week newspapers with a smaller format
less serious newspapers
separate piece of paper with an ad put inside a magazine
WEEKLIES
TABLOID
INSERT

9. 37 Printed documents finding + correcting mistakes PROOFREAD
printing a large number of documents
the advertising text
PROOFREAD
PROOF OK
LONG RUN
COPY