1. Alesis Podcasting Kit’s

2. What is A Podcast?

3. The world today iPod & MP3 revolution
The ‘barriers to entry’ for songwriters and broadcasters have changed
Anyone can create and release sound to the world through the Internet

4. The Podcast A distribution method for radio shows
Anyone can subscribe to a show
Episodes are then downloaded as they are released
All automatically
Just need a PC and some software (like iTunes)

5. Podcast Sources
Podcast Alley
iTunes
Podcast.net

6. The two needs Audio Consumers Audio Creators
They want to find cool stuff
They want to listen to it when they want, where they want
Most have mobile MP3 players (ie. iPods)
They don’t want anything that isn’t a simple ‘appliance’
Audio Creators
They want to create Podcasts
They want as many people to hear them as possible
They don’t want their consumers to have to be technically savvy to hear their audio
They want to be able to receive payment for their work (if they elect to release commercial sound)

7. The Audio Creator There are two challenges: Creating the audio
Releasing & distributing the audio

8. Creating the audio
There is a clear need for a simple, ‘appliance level’ solution
The Alesis Podcasting kit addresses this
Now anyone can create audio
But the creator needs to get it to the public

9. Releasing & Distributing
Ultimately its about finding an audience
Audio Creators must solve these challenges:
How can consumers find me?
How can consumers get my audio creations?
What if the consumer doesn’t know I exist yet?
How can I get listed on Podcast search engines?
And how can I make money from my creations?

10. Cyberears.com
Is the solution to the releasing & distribution challenges for audio creators
It’s a web site
It allows creators of podcasts or any form of audio to release and manage their work
Upload audio easily
Fast, reliable and affordable hosting of the audio
Promote/Announce/Register facilities
Option for audio creators to ‘sell’ downloads of their content
Fan base management
Statistical reporting on interest, downloads and sales
Its simple to use

11. The Alesis Branded Portal
Designed to provide a simple ‘on ramp’ to cyberears.com for Alesis customers
Also includes product registration facilities
Alesis customers gain benefits with cyberears.com
Free 30 day subscription included
Cyberears.com content shown on Alesis portal, including Browse/Hot Shows/Searching, etc.
Cross site linking to main Alesis.com website

12. Home Page

13. Registration

14. Upload Page

15. What’s Unique About Us?
When You Upload Your MP3 the File Automatically Becomes Podcast Ready. No Need for special Podcast Uploading software
You Can Tell CyberEars to aggriagate the Podcast Episode to the web- send out to iTunes, and other Podcast sites an announcement that your Podcast is available to download
Users can become subscribers and continue to grow their podcasts as well as sell their music or audio from the site

16. The ‘Package’
Bundling cyberears.com into the Alesis Podcasting Kit package
A complete ‘end-to-end’ solution
Now an audio creator can record, release and track their success to the end consumer