1. Food security as driver of public awareness of the agricultural sector
Rico Basson
February 2017

2. R36 billion GDP incl R9 bn exports
290,000 jobs
12 tourists – 1 job
People business

5. Bitter Grapes Documentary

6. Strengthen the core!

7. Established Multistakeholder Wine Industry Value Chain Round Table (WIVCRT)
Social Compact
Transformation
Employment & Worker Welfare
Local Market & Wine Tourism
Global Trade
Resources
Research, Innovation & Innovation

8. Key industry goals What do we believe is possible?
2015 Reality
Ideal future state 2025
Producer ROI – 2%
Production driven - 80,000 ton surplus
Black-owned land & water – 1.5%
Local wine sales: 350 million l
Bulk:Packaged export – 60:40
Ethical Accredited Volume – 20%
Only 2 Free Trade Agreements
Markets USA:China:Africa (3%:2%:5%)
Wine Tourism R 6 bn
Industry levies R80 m: Gov R11 m
Job Creation –
Producer ROI – CPI + 5%
Market and value-chain driven
Black-owned land & water – 20%
Local wine sales: 450 million l
Bulk:Packaged export – 40:60
Ethical Accredited Volume – 100%
Key markets, lead Africa
Markets USA:China:Africa (7%:7%:10%)
Wine Tourism R 15 bn
Matched funding
Job Creation –

9. Ethical certification
65% of Global Fairtrade wine from SA
WIETA established 2002
Multistakeholder with voluntary membership
Close collaboration with DoL, DoA, FruitSA
Already 48% of total wine production: producers > 28,000 workers

10. Social Dialogue initiatives

11. Wine of origin scheme

12. Effect on Profitability

13. Partnerships

15. Taking on the world!?

16. Key aspects Strengthen core need partners!
Ethical trade and ethical business (eg code of conduct?)
Importance of enterprise development
Strengthen the core and communicate!
Strengthen social dialogue initiatives
Closer collaboration between industry, labour & government
Implement key actions from WIVCRT & Phakisa
Skills transfer and Socio economic focus key
Create careers

18. Questions?