1. EFES NON ALCOHOLIC

2. ANADOLU EFES: OPERATION IN 16 COUNTRIES
Beer Business FOCUS IN TURKEY & CIS
15 breweries in 6 countries
47.7 mhl beer capacity
6 malteries with
290K tons malt capacity
Coca-Cola Business FOCUS IN TURKEY & CENTRAL ASSIA & MIDDLE EAST
25 bottling plants in 12 countries
1.154 million unit case capacity
GROUP MARKET DEVELOPMENT

3. 5th largest Coca-Cola bottler in the Cola system
ANADOLU EFES: MULTINATIONAL EXPERIENCE
Europe’s 6th, World’s 12th largest brewer
5th largest Coca-Cola bottler in the Cola system
Serves over 670 million people globally
Enjoys synergies with SABMiller and The Coca-Cola Company
Operating in markets with growth potential indicated by low per capita consumption levels
Total sales volume in 2015 was 8.9 billion liters of beer and soft drinks
Generated over $ 3.5 billion net sales revenue and over $ 600 million consolidated EBITDA
GROUP MARKET DEVELOPMENT

4. #1 Mediterranean Beer Brand #1 Turkish Beer Brand
EFES SELLING COUNTRIES
#1 Mediterranean Beer Brand
#1 Turkish Beer Brand
#4 European Beer Brand
Quality and taste rewards from Monde Selection & iTQi; 23 golden, 28 silver medal, 4 bronze medal from 1969 to 2016
GROUP MARKET DEVELOPMENT

5. 66 COUNTRIES ONE OF THE BEST SELLING INTERNATIONAL BRAND
EFES SELLING COUNTRIES
ONE OF THE BEST SELLING INTERNATIONAL BRAND
66 COUNTRIES

6. - Premium aspirational brand
NEW “EFES NON-ALCOHOLIC MALT BEVERAGE”
CUSTOM MADE PRODUCT FROM INGREDIENTS
TO PACK DESIGN AND COMMUNICATION
NEW LIQUID
- Natural ingredients
- Unique production recipe
- Brew, Natural production process
- Developed for Iran to cater the local taste
- Winner vs competitor in consumer taste test, #1
NEW COMMUNICATION
New Brand Name “EFES”
Full range of point of sale materials
Sales execution programs picture of success, trade & sales incentives
NEW PACK
- Attractive pack design; modern, unique, simple, stylish; winner in consumer test;
- Premium aspirational brand
- New bottle color
- Multipacks
GROUP MARKET DEVELOPMENT

7. Best qualty of special EFES malt
NEW LIQUID
4 MAIN INGREDIENTS
PURE WATER
More than 90% of beer
SPECIAL EFES HOPS
The bitter taste and
Perfect smell of beer
MALT
Best qualty of special EFES malt
NATURAL FLAVOUR
Natural fruit flavour
GROUP MARKET DEVELOPMENT

8. Consumer validated: #1 in product test
IMPROVED PRODUCT
Brewed
Richer body taste
More intense color
Richer aroma
Consumer validated: #1 in product test
GROUP MARKET DEVELOPMENT

9. NEW PACK; WINNER DESIGN OF EFES
GREEN BOTTLE
Naturalness,
Safer for product,
brewed
RING – PULL CROWN
Unique
Convenience
Fit for on trade
BARLEY SIGN & CLAIM
Establish category
Emphasize naturalness
BRAND NAME “EFES”
Zero dropped
Associated with diet,
Calorie, CSD
LARGE INGREDIENTS
Appealing
naturalness
differentiation
SIMPLE & STYLISH
Modern
Contemporary
international
GROUP MARKET DEVELOPMENT

10. NEW PACK; BOTTLE DESIGN
GROUP MARKET DEVELOPMENT

11. NEW PACK; CAN DESIGN
GROUP MARKET DEVELOPMENT

12. THANK YOU