1. An overview of the latest development on “ECO-Driving”
Brussels, 28 January 2010
Kris Jooris
Key Driving Competences
2010 Driver Competence Seminar, Brussels, Belgium

2. Agenda Objective of Key Driving What is ECO-Driving
Factors of motivation
Focus on Eco Attitude survey
Research on human behavior about ECO Driving
How to achieve sustainable change in driving behavior?
Methodologies in place
Standard Training
Simulator
Integrated approach
Focus on successful solutions
Conclusion
Introduction Key Driving Competences and Transics Intl
Approach Key Driving Competences
TX-Eco module
Reporting
Approach Transics International
2010 Driver Competence Seminar, Brussels, Belgium

3. What is ECO-Driving?
Eco-driving is an advanced way of driving that reduces fuel consumption, greenhouse gas emissions and accident rates. Eco-driving is about driving in a style suited to modern engine technology: smart, smooth and safe driving techniques that lead to average fuel savings of 5-10%.
Eco-driving offers benefits for drivers of cars, vans, lorries and buses: cost savings, increased safety (less accidents) as well as improved ecological records (less emissions and noise levels).
In European countries the directive 2003/59/EC is been implemented since September 2009 to promote this advanced way of driving. 
2010 Driver Competence Seminar, Brussels, Belgium

4. How to ECO-Drive? Shift up as soon as possible
Anticipate in traffic and maintain a steady speed
Decelerate Smoothly
No Idling
Use your vehicle in the most efficient way (optimize tire pressure, control breaking systems, …)
2010 Driver Competence Seminar, Brussels, Belgium

5. Eco-driving versus Motivations
The Transport Operator:
The Driver:
The transport operator will be mainly concerned by – The money he/she can save and the image of his company (linked to environmental impact).
The Driver is mainly interested by: improved driver’s safety, comfort, less ecological impact, higher self-esteem and driving competences
2010 Driver Competence Seminar, Brussels, Belgium

6. Eco Attitude survey-1
Research project in cooperation with University Ghent- Prof. M. Vansteenkiste
Part 1: What kind of motivation factors do you have to drive eco-responsibly?
Survey validated in 2009 on 276 belgian car drivers between 18 and 68
Now in process to be validated within group of professional truck drivers
What does this chart show?
How many people went through the survey?
When?
Gender and Age?
2010 Driver Competence Seminar, Brussels, Belgium

7. Eco Attitude survey-2 Some prejudices countered by this survey:
Any relation between applying eco-driving and …. ?
Age? YES
Gender? NO
# Kilometers / year? NO
Company car owner? NO
Training eco-driving fulfilled ? YES
This is interesting and should be further developed.
Also discuss the incentives of ECO-Driving and how it can be managed by transport operators. E.g. If 10% gain – 5% to driver and 5% to company
2010 Driver Competence Seminar, Brussels, Belgium

8. introjected regulation
Eco Attitude survey-3
xtrinsieke
extrinsic
motivation
intrinsic
motivation
With pleasure,
a challenge
external
regulation
introjected regulation
identified
regulation
Please provide example of all the regulation to clarify the situation.
-.19
.44
.30
eco-driving
2010 Driver Competence Seminar, Brussels, Belgium

9. Eco Attitude survey-4 Part 2: What kind of goals do you aspire? ?
Research project in cooperation with University Ghent- Prof. M. Vansteenkiste
Part 2: What kind of goals do you aspire?
extrinsic goals ↔ intrinsic goals ?
environmentally friendly behaviour with which you can save money
eco-driving
environmentally friendly behaviour with which you can NOT save money
environmentally friendly behavior with which you can NOT save money
2010 Driver Competence Seminar, Brussels, Belgium

10. Eco Attitude survey-5 extrinsic goals ↔ intrinsic goals eco-driving
.26 42
eco-driving
2010 Driver Competence Seminar, Brussels, Belgium

11. How to achieve sustainable change in Driving Behaviour ?
Measure
Daily
Feedback
Driver
Training
Reporting
Trends
Permanent Follow-up
2010 Driver Competence Seminar, Brussels, Belgium

12. How to measure and what to measure?
Driving
Behaviour
Objective Score
Independent of environment
Coaching & management
Qualitative Analyse
Evaluate Driving Sequence
Quantitative measure
Measure occurences
2010 Driver Competence Seminar, Brussels, Belgium

13. Make it easy to understand but objective
2010 Driver Competence Seminar, Brussels, Belgium

14. How to achieve sustainable change in Driving Behaviour ?
Focus on 2 axes:
improving competences + improving motivation
Using tools (independent from manufacturer) for
Assessment
Training
Monitoring
2010 Driver Competence Seminar, Brussels, Belgium

15. Savings in fuel consumption Improved ecological records
Integrated approach
Assessment
Training
Monitoring
ECO-proactive driving style and sustainable mobility
Increase in safety
Savings in fuel consumption
Improved ecological records
2010 Driver Competence Seminar, Brussels, Belgium

16. Measuring Methodology-1
2010 Driver Competence Seminar, Brussels, Belgium

17. Measuring Methodology-2
“ and to communicate individual driving competences ”
2010 Driver Competence Seminar, Brussels, Belgium

18. Measuring Methodology- 4
2010 Driver Competence Seminar, Brussels, Belgium

19. TX-Eco module- coaching
Ongoing coaching process:
Instructor supporting the drivers/trainees by explaining their personal results and giving them feedback to improve
2010 Driver Competence Seminar, Brussels, Belgium

20. TX-Eco module- Reporting
2010 Driver Competence Seminar, Brussels, Belgium

21. TX-Eco module - in detail
2010 Driver Competence Seminar, Brussels, Belgium

22. Focus on successful solutions
Traditional
Integrated approach
Assessment
Based on instructors’ experience
Based on objective measurement
Can bus data
Training
Instructor impact
Quantitative data
Real-time coaching tool
Qualitative data
Monitoring
Declarative,
based on drivers’ feedback
Less reporting of personalized results
Source for discussion
Instructor needed
Instantly
Objective measurement & analysis
Clarifies personalized training needs
Easy to understand
Tool for self-assessment
Ongoing, continuous process
2010 Driver Competence Seminar, Brussels, Belgium

23. Conclusion New learning approaches provide :
A genuine tool for managing Human resources (drivers) on the road
Platform for communicating and improving driving competences
Leading to:
Increased driver safety
Savings (5 to 10% on annual basis)
Lower ecological impact (CO2 emissions)
From our data ECO driving can go up to 10% on an annual basis
2010 Driver Competence Seminar, Brussels, Belgium

24. 2010 Driver Competence Seminar, Brussels, Belgium
THANK YOU!
2010 Driver Competence Seminar, Brussels, Belgium
2010 Driver Competence Seminar, Brussels, Belgium