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Published byRoberta Warner Modified over 6 years ago
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What is a Logo? A logo can be a design or symbol used by an organization, company, product, services, agencies … Logos are meant to represent companies The purpose of logo is for immediate recognition.
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What is a Slogan? A slogan is a memorable phrase.
Advertising slogans are usually short. They are claimed to be the most effective means of drawing attention to the product.
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Target Audience
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Target Audience Young Children
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Children Toys Games Food: Chocolate / Candy
Popular Characters: Disney Princess, Cars, Brats, Dora, Ronald McDonald … Bright colors LARGE PRINT
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Target Audience Older Children
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Older Children Toys Games Books: Twilight
Food: of any kind … chocolate, candy Fashion Nintendo: PlayStation, Xbox … Music Celebrities
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Target Audience Teenagers
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Teenagers Fashion – following the “trend” Music
Entertainment / Concerts Movies: Comedy
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Target Audience Teenage Girls
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Teenage Girls Fashion Music
Cosmetics: lip gloss, eye shadow, nail polish … Movies: Romance
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Target Audience Teenage Boys
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Teenager Boys Sports Movies: adventure, violent
Nintendo: Xbox, PlayStation, Wii
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Target Audience Women
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Women Children Families Cosmetics Diet Cookbooks
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Target Audience Men
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Men How to make money Tools Cars Fishing/Hunting
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Target Audience Elderly
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Elderly Retirement Plans Medication Mortgage Payment Old Age Homes
Grandchildren
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Target Audience General Public
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General Public Food Entertainment / Concerts Restaurants Vacation
Money
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