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What is a Logo? A logo can be a design or symbol used by an organization, company, product, services, agencies … Logos are meant to represent companies.

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Presentation on theme: "What is a Logo? A logo can be a design or symbol used by an organization, company, product, services, agencies … Logos are meant to represent companies."— Presentation transcript:

1 What is a Logo? A logo can be a design or symbol used by an organization, company, product, services, agencies … Logos are meant to represent companies The purpose of logo is for immediate recognition.

2 What is a Slogan? A slogan is a memorable phrase.
Advertising slogans are usually short. They are claimed to be the most effective means of drawing attention to the product.

3 Target Audience

4 Target Audience Young Children

5 Children Toys Games Food: Chocolate / Candy
Popular Characters: Disney Princess, Cars, Brats, Dora, Ronald McDonald … Bright colors LARGE PRINT

6 Target Audience Older Children

7 Older Children Toys Games Books: Twilight
Food: of any kind … chocolate, candy Fashion Nintendo: PlayStation, Xbox … Music Celebrities

8 Target Audience Teenagers

9 Teenagers Fashion – following the “trend” Music
Entertainment / Concerts Movies: Comedy

10 Target Audience Teenage Girls

11 Teenage Girls Fashion Music
Cosmetics: lip gloss, eye shadow, nail polish … Movies: Romance

12 Target Audience Teenage Boys

13 Teenager Boys Sports Movies: adventure, violent
Nintendo: Xbox, PlayStation, Wii

14 Target Audience Women

15 Women Children Families Cosmetics Diet Cookbooks

16 Target Audience Men

17 Men How to make money Tools Cars Fishing/Hunting

18 Target Audience Elderly

19 Elderly Retirement Plans Medication Mortgage Payment Old Age Homes
Grandchildren

20 Target Audience General Public

21 General Public Food Entertainment / Concerts Restaurants Vacation
Money


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