1. ZERO MOMENT Retail Erich K. Gail Chief Operating Officer
Sales, Science & Success of Automotive Retail Sales
Erich K. Gail
Chief Operating Officer
Cardinale-Group of Companies

2. Cardinale-Group of Companies?
Erich K. Gail | Chief Operating Officer | Cardinale-Group |

8. Brand Promise
Erich K. Gail | Chief Operating Officer | Cardinale-Group |

9. “We Develop Outstanding Relationships Where Everybody Wins”
- CardinaleWay -
Erich K. Gail | Chief Operating Officer | Cardinale-Group |

10. Up-Front Contract
Erich K. Gail | Chief Operating Officer | Cardinale-Group |

11. Dealer-To-Dealer Up-Front Contract
Erich K. Gail | Chief Operating Officer | Cardinale-Group |

12. 100% Responsible Up-Front Contract
Erich K. Gail | Chief Operating Officer | Cardinale-Group |

13. Learning without doing……
Up-Front Contract
Learning without doing……
Erich K. Gail | Chief Operating Officer | Cardinale-Group |

14. Learning without doing……
Up-Front Contract
Learning without doing……
is not learning at all!!!!
Erich K. Gail | Chief Operating Officer | Cardinale-Group |

15. Knowledge Retention Up-Front Contract
Erich K. Gail | Chief Operating Officer | Cardinale-Group |

16. Knowledge Retention Hear it?
Up-Front Contract
Knowledge Retention
Hear it?
Erich K. Gail | Chief Operating Officer | Cardinale-Group |

17. Knowledge Retention Hear it? ( 7 – 8% )
Up-Front Contract
Knowledge Retention
Hear it? ( 7 – 8% )
Erich K. Gail | Chief Operating Officer | Cardinale-Group |

18. Knowledge Retention Hear it? ( 7 – 8% ) Write it Down?
Up-Front Contract
Knowledge Retention
Hear it? ( 7 – 8% )
Write it Down?
Erich K. Gail | Chief Operating Officer | Cardinale-Group |

19. Knowledge Retention Hear it? ( 7 – 8% ) Write it Down? ( 20 – 25% )
Up-Front Contract
Knowledge Retention
Hear it? ( 7 – 8% )
Write it Down? ( 20 – 25% )
Erich K. Gail | Chief Operating Officer | Cardinale-Group |

20. Knowledge Retention Hear it? ( 7 – 8% ) Write it Down? ( 20 – 25% )
Up-Front Contract
Knowledge Retention
Hear it? ( 7 – 8% )
Write it Down? ( 20 – 25% )
Teach it / Share it?
Erich K. Gail | Chief Operating Officer | Cardinale-Group |

21. Knowledge Retention Hear it? ( 7 – 8% ) Write it Down? ( 20 – 25% )
Up-Front Contract
Knowledge Retention
Hear it? ( 7 – 8% )
Write it Down? ( 20 – 25% )
Teach it / Share it? ( 75% )
Erich K. Gail | Chief Operating Officer | Cardinale-Group |

22. Communication Value Up-Front Contract
Erich K. Gail | Chief Operating Officer | Cardinale-Group |

23. Communication Value Verbal?
Up-Front Contract
Communication Value
Verbal?
Erich K. Gail | Chief Operating Officer | Cardinale-Group |

24. Communication Value Verbal? ( 7% )
Up-Front Contract
Communication Value
Verbal? ( 7% )
Erich K. Gail | Chief Operating Officer | Cardinale-Group |

25. Communication Value Verbal? ( 7% ) Tonality?
Up-Front Contract
Communication Value
Verbal? ( 7% )
Tonality?
Erich K. Gail | Chief Operating Officer | Cardinale-Group |

26. Communication Value Verbal? ( 7% ) Tonality? ( 38% )
Up-Front Contract
Communication Value
Verbal? ( 7% )
Tonality? ( 38% )
Erich K. Gail | Chief Operating Officer | Cardinale-Group |

27. Communication Value Verbal? ( 7% ) Tonality? ( 38% ) Kinetic?
Up-Front Contract
Communication Value
Verbal? ( 7% )
Tonality? ( 38% )
Kinetic?
Erich K. Gail | Chief Operating Officer | Cardinale-Group |

28. Communication Value Verbal? ( 7% ) Tonality? ( 38% ) Kinetic? ( 55% )
Up-Front Contract
Communication Value
Verbal? ( 7% )
Tonality? ( 38% )
Kinetic? ( 55% )
Erich K. Gail | Chief Operating Officer | Cardinale-Group |

29. ZERO MOMENT Retail?
Erich K. Gail | Chief Operating Officer | Cardinale-Group |

30. What is it? ZERO MOMENT Retail
Erich K. Gail | Chief Operating Officer | Cardinale-Group |

31. ZERO MOMENT Retail What is it?
Erich K. Gail | Chief Operating Officer | Cardinale-Group |

32. ZERO MOMENT Retail What is it?
Erich K. Gail | Chief Operating Officer | Cardinale-Group |

33. STIMULUS ZERO MOMENT Retail What is it?
Erich K. Gail | Chief Operating Officer | Cardinale-Group |

34. ZERO MOMENT Retail What is it?
Erich K. Gail | Chief Operating Officer | Cardinale-Group |

35. consideration ZERO MOMENT Retail What is it?
Erich K. Gail | Chief Operating Officer | Cardinale-Group |

36. ZERO MOMENT Retail What is it?
Erich K. Gail | Chief Operating Officer | Cardinale-Group |

37. ZERO MOMENT ZERO MOMENT Retail What is it?
Erich K. Gail | Chief Operating Officer | Cardinale-Group |

38. What?Why? ZERO MOMENT Retail What is it?
Erich K. Gail | Chief Operating Officer | Cardinale-Group |

39. What?Why? WHERE? ZERO MOMENT Retail What is it?
Erich K. Gail | Chief Operating Officer | Cardinale-Group |

40. Why should I care? ZERO MOMENT Retail
Erich K. Gail | Chief Operating Officer | Cardinale-Group |

41. Nomophobia ZERO MOMENT Retail Why should I care?
Erich K. Gail | Chief Operating Officer | Cardinale-Group |

42. the fear of being out of mobile device contact
ZERO MOMENT Retail
Why should I care?
Nomophobia
the fear of being out of mobile device contact
Erich K. Gail | Chief Operating Officer | Cardinale-Group |

43. Erich K. Gail | Chief Operating Officer | Cardinale-Group | egail@Cardinale-Group.com

44. ZERO MOMENT Retail – Why should I care?
Erich K. Gail | Chief Operating Officer | Cardinale-Group |

45. Rules of Engagement ZERO MOMENT Retail
Erich K. Gail | Chief Operating Officer | Cardinale-Group |

46. “One-Click-Touch-Action
ZERO MOMENT Retail
Rules of Engagement
“One-Click-Touch-Action
DEALER DIRECT”
Erich K. Gail | Chief Operating Officer | Cardinale-Group |

47. “Integration ( Weaponization )
ZERO MOMENT Retail
Rules of Engagement
“Integration ( Weaponization )
of Active inMarket Digital Retail Strategy”
Erich K. Gail | Chief Operating Officer | Cardinale-Group |

48. Rules of Engagement inMarket…WHAT?
ZERO MOMENT Retail
Rules of Engagement
inMarket…WHAT?
Erich K. Gail | Chief Operating Officer | Cardinale-Group |

49. “inMarket Digital Retail Strategy!”
ZERO MOMENT Retail
Rules of Engagement
“inMarket Digital Retail Strategy!”
Erich K. Gail | Chief Operating Officer | Cardinale-Group |

50. “Target / Secure inMarket BUYERS!!!
ZERO MOMENT Retail
Rules of Engagement
“Target / Secure inMarket BUYERS!!!
Erich K. Gail | Chief Operating Officer | Cardinale-Group |

51. AS DEALERS = IT’S OUR DATA!!
ZERO MOMENT Retail
inMarket Buyers
AS DEALERS = IT’S OUR DATA!!
Erich K. Gail | Chief Operating Officer | Cardinale-Group |

52. ZERO MOMENT Retail inMarket Buyers
Erich K. Gail | Chief Operating Officer | Cardinale-Group |

53. ZERO MOMENT Retail inMarket Buyers
Erich K. Gail | Chief Operating Officer | Cardinale-Group |

54. INTEGRATION OF [ ] MARKETING
ZERO MOMENT Retail
inMarket Buyers
INTEGRATION OF [ ] MARKETING
Targeted Consumer, Conquest, Behavioral, GEO, Classified Listings, Video, Social Engagement, Blog Content, Chat, Text, Xchange Provisioning, Loyalty App…..English, Spanish, etc.
Erich K. Gail | Chief Operating Officer | Cardinale-Group |

55. Change the way you look at things…..
ZERO MOMENT Retail
inMarket Buyers
Change the way you look at things…..
Erich K. Gail | Chief Operating Officer | Cardinale-Group |

56. Change the way you look at things…..
ZERO MOMENT Retail
inMarket Buyers
Change the way you look at things…..
…..and the things you look at Change
Erich K. Gail | Chief Operating Officer | Cardinale-Group |

57. LEADS ZERO MOMENT Retail inMarket Buyers
Erich K. Gail | Chief Operating Officer | Cardinale-Group |

58. LEADS ZERO MOMENT Retail inMarket Buyers
Erich K. Gail | Chief Operating Officer | Cardinale-Group |

59. BUYERS ZERO MOMENT Retail inMarket Buyers
Erich K. Gail | Chief Operating Officer | Cardinale-Group |

60. BUYERS ZERO MOMENT Retail inMarket Buyers
Erich K. Gail | Chief Operating Officer | Cardinale-Group |

61. “We Develop Outstanding Relationships Where Everybody Wins”
- CardinaleWay -
Erich K. Gail | Chief Operating Officer | Cardinale-Group |

62. Contact Info
Erich K. Gail
Chief Operating Officer
Cardinale-Group of Companies