1. LPI Goals Survey
LPI Webinar
October 2, 2012

2. Questionnaire Community Service: Financial Motives
Raise the profile of the station in the community.
Help address or solve issues in the community.
Educate or inform on a "non-issue" topic
Provide performance, arts, or entertainment to local audiences
Financial Motives
Generate audiences, potential members and/or pledge dollars
Address issues of import to a single partner or small group
Address issues of import to state or local government funders
Serve major donors and potential planned givers
Produce underwriting dollars

3. Questionnaire Funding Sources (10%+ of budget): Success Stories
General Station Funds
CPB Grants
Other Grants
Major Donors
Underwriting
Success Stories
Describe program
Reasons for Sucess

4. Community Service Goals of Local Progs (1400 rated programs, rating 1-10)
Average Rating on Importance
There was agreement across department

5. Programs Rated on Financial Goals
Average Rating on Importance

6. Less Agreement on Financial Goals

7. Significant Sources of Funding Avg local program all stations

8. Genres with Success
32% of the success stories in our survey came from the news genre.
Others with potential
History is 20% of success stories,
Nature is 10% and
Science is 8%.
We need to catalog and curate these successful models in a systematic manner to help spread the word in PTV.

9. Top 3 Success Stories Reasons for Successes

10. Station-Level Goals Analysis

11. Financial Motives Three traditional funding goals correlated:
Generate audiences, members, pledge
Produce underwriting dollars
Serve major donors, potential planned givers.
Two areas lead down different paths:
Issues for government funders
Issues for a single partner, small funder group

12. Funding Goal Patterns
Group 1 stays with the first three goals

13. Funding Goal Patterns
Another group gravitates toward government issues
at expense of more traditional goals

14. Funding Goal Patterns The last group emphasizes single partners
at the expense of traditional areas

15. Community Service Goals
Raising station profile import for most
Beyond that differentiated by:
Non-news topics,
Addressing community issues and
Performance, Arts

16. End