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ANM 104 DESIGN THEORY & PRACTICE

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Presentation on theme: "ANM 104 DESIGN THEORY & PRACTICE"— Presentation transcript:

1 ANM 104 DESIGN THEORY & PRACTICE
Design Theory Review Quiz What’s New on the Class Blog Emotional Properties of Color Review Pop Art Research Review Pop Art Development (in-class) Pop Art Final Assignment Intro to Adobe Illustrator and Additive Color Digital Color Assignment

2 ANM 104 DESIGN THEORY & PRACTICE LESSON 5 REVIEW The Emotional Attributes Of Color
The Color Wheel can be divided up into a Warm Color Palette and a Cool Color Palette. 1. A Warm Color Palette consists of: • Reds • Yellows • Oranges 2. A Cool Color Palette consists of: • Blues • Greens • Violets

3 ANM 104 DESIGN THEORY & PRACTICE LESSON 5 REVIEW The Emotional Attributes Of Color
The Reds, Yellows and Oranges of the Warm Color Palette can visually convey: • Energy • Anger • Excitement • Aggression • Passion • Love • Physical Warmth

4 ANM 104 DESIGN THEORY & PRACTICE LESSON 5 REVIEW The Emotional Attributes Of Color
The Blues, Greens and Violets of the Cool Color Palette can visually convey: • Peacefulness • Calmness • Serenity • Solitude • Mourning • Grief • Physical Coolness

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6 ANM 104 DESIGN THEORY & PRACTICE LESSON 5 REVIEW Color Mixing Assignment

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8 ANM 104 DESIGN THEORY & PRACTICE LESSON 5 REVIEW
Defining Pop Art 1. Pop Art was one of the United States' major artistic movements of the 20th century. 2. It was a time of enormous economic growth for the U.S. and America was fast becoming a voracious consumer-orientated society. 3. It was the beginning of the age of commercial manipulation, celebrities, uniformity in commercial franchises and instant success.  ANM 104 DESIGN THEORY & PRACTICE LESSON 5 REVIEW

9 ANM 104 DESIGN THEORY & PRACTICE LESSON 5 REVIEW Pop Art Assignment
Create an original Pop Art Composition that successfully integrates: 1. A traditional Pop Art color scheme. 2. Pop Art themes and motifs. 3. Simulated Pop Art methods and techniques. 4. 21st Century comparable subject matter. 5. Pop Art composition design styles.

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11 ANM 104 DESIGN THEORY & PRACTICE LESSON 6 Pop Art Assignment: Development
TODAY: • We will discuss what you found out regarding the Pop Art Research Questions. • We discuss the Color Palettes, Elements, Subject Matter, Methods and Techniques utilized by the Pop Artists. • Start the development work of the Pop Art Assignment.

12 ANM 104 DESIGN THEORY & PRACTICE LESSON 6 Pop Art Development
• utilize a traditional Pop Art palette of bright, intense colors? • demonstrate themes and motifs used in Pop Art? • simulate the methods and techniques used in Pop Art? • demonstrate the use of 21st Century comparable subject matter? • demonstrate the composition styles used in Pop Art?

13 ANM 104 DESIGN THEORY & PRACTICE LESSON 6 Pop Art Development
• relevant Pop Art reference imagery collected • various sketches of possible Pop Art elements complete • three Pop Art compositional studies complete • one Pop Art composition reproduced on the construction grid

14 ANM 104 DESIGN THEORY & PRACTICE LESSON 6 Pop Art Final
Assignment Description: Reproduce your Pop Art Composition on Bristol Board and finish by adding color. Supplies Needed: • Pencil & Eraser • Ruler • Bristol Board • Acrylic Paint in Primary Colors • Black & While Acrylic Paint (provided) • Paint Masking Tape (provided) • Black Sharpie Marker • Paint Brush

15 ANM 104 DESIGN THEORY & PRACTICE LESSON 6 Pop Art Final
The Reproduction Process: Complete any revisions needed to your Pop Art composition on the construction grid. Transfer your completed Pop Art Composition onto a clean piece of Bristol Board. Paint in your black areas first. Mix your other colors and paint them in after the black paint has dried. Finish off the details with a combination of black sharpie and your paint. The final piece should be well crafted and clean of all pencil marks.

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17 ANM 104 DESIGN THEORY & PRACTICE LESSON 6
Intro to Adobe Illustrator Additive Color Digital Color Assignment

18 ANM 104 DESIGN THEORY & PRACTICE LESSON 6 Additive Color Assignment: Portfolio Piece
Using Adobe Illustrator, mix Additive color to produce an Additive Color Wheel. • The outer ring of the color wheel will be 100 % of the Additive Color. • The middle ring of the color wheel will be 75% of the Additive Color. • The inside ring of the color wheel will be 45% of the Additive color.

19 ANM 104 DESIGN THEORY & PRACTICE LESSON 6 Additive Color Assignment: Portfolio Piece
Using Adobe Illustrator, mix 3 Shades of an Additive color using the HSB Color Palette. Using Adobe Illustrator, mix 5 Tints of the same Additive color using the Spot Color % Method.

20 ANM 104 DESIGN THEORY & PRACTICE LESSON 6 Additive Color Assignment What You Will Need To Know
1. Some basic functions of Adobe Illustrator and what Additive Color is. How to identify and use the Selection Tool and the Direct Selection Tool. How to identify the Color Swatch Palette, the RGB Color Palette and the HSB Color Palette and how to fill a selected object with color. How to mix additive colors using the RGB Color Palette. 4. How to create tints of additive colors using the Spot Color % Method. 5. How to create shades of additive colors using the HSB Color Palette. 6. How to change an RGB process color to a Spot Color. 7. How to name a color and save a color. 8. How to save and print an Adobe Illustrator file.

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22 ANM 104 DESIGN THEORY & PRACTICE LESSON 6 Naming Your Digital Files

23 ANM 104 DESIGN THEORY & PRACTICE LESSON 6 Naming Your Digital Files

24 ANM 104 DESIGN THEORY & PRACTICE LESSON 6 Naming Your Digital Files

25 ANM 104 DESIGN THEORY & PRACTICE LESSON 6 Naming Your Digital Files

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