1. Activity Tourism Marketing Action Plan 08/09 Update
Chris Scott
Countryside Access & Activities Network (CAAN)
22nd October 2008

2. Priority Activities Primary Adventure
Golf (outside this Forum’s remit)
Walking
Cycling
Secondary
Watersports (Canoeing)
Tertiary
Angling
Equestrian
Fields Sports

3. Adventure Outdoor Active Campaign OutdoorNI.com Adventure Brochure
Meet the Buyer Workshop
Special Offer Campaign

4. Adventure Cooperation with TIL (NITB) Destination Marketing (NITB)
FAM Trips
Research
Website Alignment (NITB)

5. Walking
Walk Brochure
WalkNI.com
Walk of the Week / PR
FAM Trips

6. Cycling Cycling Brochure Launch Jan 09
re-launch Jan 09
FAM Trips

7. Watersports Canoeing
Lough Neagh & Strangford Lough Canoe Trails launched
Canoe NI Brochure launched
CanoeNI.com
FAM Trips

8. Training Packaging Holidays (NITB) Accreditation / Licensing
Business Skills Development

9. Upcoming Marketing Opportunities
Belfast Adventure Show
Space only from £190 + VAT
Space + Shell from £340 + VAT
Winter Special Offers Campaign Via
Belfast Adventure Show Flyer
E-zine
Link to TIL

10. Upcoming Marketing Opportunities
OutdoorNI.com Update
CycleNI.com
Transfer of details from OutdoorNI
Packages entry to follow
Cycle Brochure
Directory + Page inclusion on Long Distance Cycle Routes
Only £20 deadline 24th Oct

11. Upcoming Marketing Opportunities
Amsterdam Walking & Cycling Exhibition
Birmingham Outdoors Show
Package Deals
NI Civil Service Sports Association
12,000 members
Family Fun Days, Saturday Canoeing etc

12. Activity Tourism Marketing Seminar

13. Activity Tourism Marketing Seminar
November 11th 2008
Belfast Castle
£30 per delegate
50 spaces – Limited spaces remaining
Key Speakers from UK and ROI
Industry Experts on:
PR, Branding, E-marketing, Exhibiting

14. Review of Activity Tourism Forum
ATF established in May 2006
Terms of Reference set in Dec 2006
Opportune moment to assess ATF:
ATF now 2 years old
NITB Corporate Plan
Countryside Recreation Strategy
Your opinion counts

15. Objectives of ATF
to promote the sharing of information and best practise within the industry
to define activity tourism priorities
to understand any gaps in commercial skills and facilitate training sessions or seminars as appropriate
to create stronger links between the activity tourism providers and NITB marketing and market development activities
to inform the activity tourism sector of NITB marketing plans, opportunities, developments and market information as well as sharing any product developments plans (such as route and trail development by CAAN)
to encourage collaborative marketing (such as fully taking advantage of PR opportunities)

16. Objectives of Working Group
to elect a working group whose objective is:
to agree the agenda for Activity Tourism Forum meetings
to consider the issues identified from the forum and collaboratively agree the way forward
to input into activity tourism action plans
to advise, recommend and input into specific, marketing-focused tasks or projects, on behalf of the Activity Tourism Forum members
to lead on non-marketing tasks or projects on behalf of the Activity Tourism Forum members
to seek funding opportunities where possible

17. Position of ATF NI Executive NITB CEO CAAN NITB Directors NITB Depts
NITB Activity Tourism Manager & Officer
ATF Chairperson
CAAN Officer
Working Group
Activity Tourism Forum

19. Recommendations from 2006 Forum – three times a year Marketing
Training
Customer Care
Accreditation / Licensing

20. Election Procedure
The new Working Group will consist of ten members (excluding ex-officio members)
All nominees should be verbally proposed and seconded at the Forum
Persons proposing and seconding nominees may not come from the same organisation as the nominee or each other
All nominees should be a current member of the Activity Tourism Forum
If more than 10 people are nominated, a private ballot will be carried out by the members present at the Forum
The Working Group Chairman will be elected by the Working Group at their first meeting
Ex-Officio:
Chris Scott, Marketing Officer, CAAN (Secretary)
Willie Lougheed, Activity Tourism Manager, NITB
Karen Hope, Activity Tourism Officer, NITB