1. Business Model Template
November 2006
Business Model Template
Brief Outline of Business Models / Nov 06
Alex Osterwalder /

2. November 2006
Template
INFRASTRUCTURE
OFFER
CUSTOMER
PARTNER
NETWORK
CUSTOMER
RELATIONSHIP
CORE
CAPABILITIES
VALUE
PROPOSITION
TARGET
CUSTOMER
VALUE
CONFIGURATION
DISTRIBUTION
CHANNEL
COST
STRUCTURE
REVENUE
STREAMS
FINANCE
a business model describes the value an organization offers to various customers and portrays the capabilities and partners required for creating, marketing, and delivering this value and relationship capital with the goal of generating profitable and sustainable revenue streams

3. describing a company’s business model
November 2006
describing a company’s business model
PARTNER
NETWORK
CUSTOMER
RELATIONSHIP
INFRASTRUCTURE
CUSTOMER
OFFER
CORE
CAPABILITIES
TARGET
CUSTOMER
portrays the network of cooperative agreements with other companies
explains the relationships a company establishes with its customers
VALUE
PROPOSITION
outlines the capabilities required to run a company's business model
describes the customers a company wants to offer value to
gives an overall view of a company's bundle of products and services
VALUE
CONFIGURATION
DISTRIBUTION
CHANNEL
describes the arrangement of activities and resources
describes the channels to communicate and get in touch with customers
sums up the monetary consequences to run a business model
describes the revenue streams through which money is earned
COST
STRUCTURE
REVENUE
STREAMS
FINANCE

4. describing a company’s offer
November 2006
describing a company’s offer
OFFER
VALUE
PROPOSITION
value proposition 1
value proposition 2 …

5. describing who a company offers value to
November 2006
describing who a company offers value to
OFFER
CUSTOMER
VALUE
PROPOSITION
TARGET
CUSTOMER
value proposition 1
value proposition 2 …
target customer 1
target customer 2 …

6. describing how a company reaches its customers
November 2006
describing how a company reaches its customers
OFFER
CUSTOMER
VALUE
PROPOSITION
DISTRIBUTION
CHANNEL
TARGET
CUSTOMER
value proposition 1
value proposition 2 …
distribution channel 1
distribution channel 2 …
target customer 1
target customer 2 …

7. describing the relationships a company builds
November 2006
describing the relationships a company builds
OFFER
CUSTOMER
VALUE
PROPOSITION
CUSTOMER
RELATIONSHIP
TARGET
CUSTOMER
value proposition 1
value proposition 2 …
relationship type 1
relationship type 2 …
target customer 1
target customer 2 …

8. describing how a company makes money
November 2006
describing how a company makes money
OFFER
FINANCE
CUSTOMER
VALUE
PROPOSITION
REVENUE
STREAM
TARGET
CUSTOMER
value proposition 1
value proposition 2 …
revenue stream 1
revenue stream 2 …
target customer 1
target customer 2 …

9. describing what capabilities are required
November 2006
describing what capabilities are required
INFRASTRUCTURE
OFFER
CORE
CAPABILITIES
VALUE
PROPOSITION
core capability 1
core capability 2 …
value proposition 1
value proposition 2 …

10. describing what activities are required
November 2006
describing what activities are required
INFRASTRUCTURE
OFFER
CORE
CAPABILITIES
VALUE
CONFIGURATION
VALUE
PROPOSITION
core capability 1
core capability 2 …
activity 1
activity 2 …
value proposition 1
value proposition 2 …

11. describing the partners that leverage the business model
November 2006
describing the partners that leverage the business model
INFRASTRUCTURE
OFFER
CORE
CAPABILITIES
PARTNER
NETWORK
VALUE
PROPOSITION
core capability 1
core capability 2 …
partner 1
partner 2 …
value proposition 1
value proposition 2 …

12. describing the costs of a business model
November 2006
describing the costs of a business model
INFRASTRUCTURE
FINANCE
OFFER
CORE
CAPABILITIES
COST
STRUCTURE
VALUE
PROPOSITION
core capability 1
core capability 2 …
cost account 1
cost account 2 …
value proposition 1
value proposition 2 …

13. http://business-model-design.blogspot.com November 2006