1. SPONSORSHIP
IN SPORT
THURSDAY 9TH OCTOBER

2. STARTER

3. KEY WORDS
SPONSORSHIP – Backing performers financially in return for advertising a product.
ADVERTISING – Displaying a product, name or logo in public.
GOODWILL – Supporting a performer or sport financially without any monetary return.

4. TASK
Complete the table on the worksheet using your own ideas.

5. ADVANTAGES FOR THE SPONSOR
For financial gain.
Make company more popular.
Seen regularly and create an image.
Gain through tax relief if they sponsor a sport.
Promote a caring image if the correct sponsorship is used.
Be used to test new equipment.
For goodwill, the sponsor may sponsor for no financial reward.

6. ADVANTAGES FOR THE PERFORMER
At a lower level:
Coaching
Equipment for the sport
Entry Fees
Transport and travel expenses
Personal expenses
Providing the correct diet
Clothing for the sport
At an elite level:
- Lots of money!!

7. ADVANTAGES FOR THE TEAMS
- All equipment provided.
Lots of money so they can attract better players
Some sponsorship deals include stadiums being built and sponsored e.g. The Reebok Stadium.

8. ADVANTAGES FOR SPORT AND THE EVENTS
Gives the sport/event financial security.
Money spirals down to lower level clubs.
Attracts the best performers to the event if more money available.
Improvements can be made to facilities and administration within the sport or event.