1. What is a business plan What is it good for

2. What and whys
It is a document which sets out a detailed plan for the business, including an explanation of the product and how it fits in the market, a marketing and operational plan, and details of finance
It is used to persuade outside investors and lenders (banks) to invest in the business or to lend money
It is also useful for the owner in order to confirm his idea is commercial

3. The content of a business plan
What do you think should be in a business plan? Young Enterprise ladies….

4. Contents of a business plan
Executive summary
Short and compelling to persuade the reader (eg banker) to read more
The product/service
Described in an exciting way
The market
Size and trends (particularly growth trends)
Marketing plan
Target market and how to communicate to them.
Prices and forecast sales for the first 2 years

5. Contents of a business plan
Operational plan
How (and where) will the product/service be produced and delivered
Financial plan
Forecast of the finances of the business for the first 2 years
Most importantly a cash flow forecast by month
Conclusion
Quick summary but also about the long term prospects