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The History of Travel Why do we travel?.

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Presentation on theme: "The History of Travel Why do we travel?."— Presentation transcript:

1 The History of Travel Why do we travel?

2 Definitions Tourism Tourist
Travel for the purposes of leisure or recreation Tourist Someone who travels to a place outside their usual environment and stays there for less than one year

3 Why did people start traveling?
History of Tourism « Tourism is travel without a real purpose  » Why did people start traveling? in earlier centuries, travelers were always on a mission. The privileged groups of the population cultivated the first journeys for pleasure.

4 EARLY TRAVEL Earlier travel was essentially to seek food or to escape danger. Travel was also undertaken for trade. Growth of cities along fertile river banks like Nile etc encouraged water travel. Ancient empires like the Romans helped shape modern travel.

5 History Cont’d The Egyptians The Persians The Greeks

6 What Does It Take to Be a Modern Tourist?
Disposable Income Time Infrastructure

7 Modern Purpose of Travel
Why do people travel today? Motivations Why did you choose the destination Needs What you have to have Expectations Perception of the experience Guests and customers visit various hospitality operations today with very distinct motivations, needs, and expectations (MNEs). Your ability to not only meet but actually exceed your guests’ MNEs will play a large role in determining your operation’s success or failure. Clearly, what motivates us to seek a dining experience as well as what we need and expect to get out of that experience is not always a simple matter. Motivation sets the stage for forming people's goals (Mansfeld 2000) and is reflected in both travel choice and behaviour; as such it influences people's expectations, which in turn determine the perception of experiences. Motivation is therefore a factor in satisfaction formation (Gnoth 1997). Motives, implying such an action, require the awareness of needs, as well as objectives, promising to satisfy these now conscious needs in order to create wants and move people to buy (Goosens 2000). Objectives or goals are presented in the form of products and services, it is therefore the role of marketing to create awareness of needs and suggest appropriate objectives, promising the satisfaction of these (Mill and Morrison 1985). During human history there has always existed the social element of wanting to escape from it all temporarily, leaving the home scene behind as a prime motive without being very much worried about where to go – but preferably to an environment more agreeable than the daily grind. In the case of tourism this motive forms the basis for the desire to travel and includes the generation of a need. The motivation exists when a person is capable of creating an impulse that leads to a need, which in turn will give a feeling of dissatisfaction until this need has been satisfied. To satisfy a need there is energy with a corresponding direction. Hunger and thirst are good examples of needs There are external motives in tourism that can influence tourists and pull them towards a certain motivation and subsequent decision. Tourism destinations often try to attract potential tourists and this pull factor can instigate a person to create a motive for travelling and to develop the corresponding motivation to visit this particular destination. The travel motives originate from a lack of things needed for survival: a person can feel strongly that he is lacking something and cannot continue without satisfying it. In tourism terms this may sound harsh, but the fact is that for many a holiday is seen as a necessity for survival and to be elsewhere is seen as the only solution. Travel needs and motives may also stem from an inner feeling of wanting to learn about new things, further fuelled by external pull factors that promise just that. This type of tourist has a fairly clear idea where he wants to go and he is not travelling away from his home (such as it is the case with escape), he is travelling toward a fixed destination. expectation is correlated with knowledge Expectations, in turn, determine performance perceptions of products and services as well as perceptions of experiences. Motivation thus impacts on satisfaction The expectations and attitudes towards the object are determined by both the tourist’s felt needs and value system. Those attitudes and expectations which are emotion-dominant contain inneror self-directed drives.

8 Article: History of why people travel
Read the Article Create a word /image map of travel based on what you learned from the article. Use the following sections / headings The Early Explorers The Dark Ages Steam & Steel The Modern Age


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