1. The research for National Bed Federation was carried out between:
01 / 08 / 2016 and 09 / 08 / 2016
Sample: 500 People who have purchased a mattress in the last 6 months
TEL:

2. Question One Thinking about the mattress you have bought in the past six months, what type was is it?

3. Question One Thinking about the mattress you have bought in the past six months, what type was is it?

4. Question One Cross Tabulation With Age Thinking about the mattress you have bought in the past six months, what type was is it?

5. Question One Cross Tabulation With Age Thinking about the mattress you have bought in the past six months, what type was is it?

6. Question One Cross Tabulation With Region Thinking about the mattress you have bought in the past six months, what type was is it?

7. Question One Cross Tabulation With Region Thinking about the mattress you have bought in the past six months, what type was is it?

8. Question Two Who/what was the main purchase for?

9. Question Two Who/what was the main purchase for?

10. Question Two Cross Tabulation With Age Who/what was the main purchase for?

11. Question Two Cross Tabulation With Age Who/what was the main purchase for?

12. Question Two Cross Tabulation With Region Who/what was the main purchase for?

13. Question Two Cross Tabulation With Region Who/what was the main purchase for?

14. Question Three Have you bought any other bed-related items as well as your mattress in the past six months?

15. Question Three Have you bought any other bed-related items as well as your mattress in the past six months?

16. Question Three Cross Tabulation With Age Have you bought any other bed-related items as well as your mattress in the past six months?

17. Question Three Cross Tabulation With Age Have you bought any other bed-related items as well as your mattress in the past six months?

18. Question Three Cross Tabulation With Region Have you bought any other bed-related items as well as your mattress in the past six months?

19. Question Three Cross Tabulation With Region Have you bought any other bed-related items as well as your mattress in the past six months?

20. Mean in number of years old
Question Four If the bed/mattress was a replacement purchase, what was the age of the previous bed/mattress?
Mean in number of years old

21. Question Four If the bed/mattress was a replacement purchase, what was the age of the previous bed/mattress?

22. Mean in number of years old
Question Four Cross Tabulation With Age If the bed/mattress was a replacement purchase, what was the age of the previous bed/mattress?
Mean in number of years old

23. Question Four Cross Tabulation With Age If the bed/mattress was a replacement purchase, what was the age of the previous bed/mattress?

24. Mean in number of years old
Question Four Cross Tabulation With Region If the bed/mattress was a replacement purchase, what was the age of the previous bed/mattress?
Mean in number of years old

25. Question Four Cross Tabulation With Region If the bed/mattress was a replacement purchase, what was the age of the previous bed/mattress?

26. Question Five What was the main reason for replacing?

27. Question Five What was the main reason for replacing?

28. Question Five Cross Tabulation With Age What was the main reason for replacing?

29. Question Five Cross Tabulation With Age What was the main reason for replacing?

30. Question Five Cross Tabulation With Region What was the main reason for replacing?

31. Question Five Cross Tabulation With Region What was the main reason for replacing?

32. Question Six What is your mattress core (support layer) made from?

33. Question Six What is your mattress core (support layer) made from?

34. Question Six Cross Tabulation With Age What is your mattress core (support layer) made from?

35. Question Six Cross Tabulation With Age What is your mattress core (support layer) made from?

36. Question Six Cross Tabulation With Region What is your mattress core (support layer) made from?

37. Question Six Cross Tabulation With Region What is your mattress core (support layer) made from?

38. Question Seven What is the main comfort layer (upholstery) made from?

39. Question Seven What is the main comfort layer (upholstery) made from?

40. Question Seven Cross Tabulation With Age What is the main comfort layer (upholstery) made from?

41. Question Seven Cross Tabulation With Age What is the main comfort layer (upholstery) made from?

42. Question Seven Cross Tabulation With Region What is the main comfort layer (upholstery) made from?

43. Question Seven Cross Tabulation With Region What is the main comfort layer (upholstery) made from?

44. Question Eight What was the price of the new bed/mattress?
Mean in £

45. Question Eight What was the price of the new bed/mattress?

46. Question Eight Cross Tabulation With Age What was the price of the new bed/mattress?
Mean in £

47. Question Eight Cross Tabulation With Age What was the price of the new bed/mattress?

48. Question Eight Cross Tabulation With Region What was the price of the new bed/mattress?
Mean in £

49. Question Eight Cross Tabulation With Region What was the price of the new bed/mattress?

50. Question Nine What is the size of the new bed/mattress?

51. Question Nine What is the size of the new bed/mattress?

52. Question Nine Cross Tabulation With Age What is the size of the new bed/mattress?

53. Question Nine Cross Tabulation With Age What is the size of the new bed/mattress?

54. Question Nine Cross Tabulation With Region What is the size of the new bed/mattress?

55. Question Nine Cross Tabulation With Region What is the size of the new bed/mattress?

56. Question Ten Where did you buy the new bed/mattress from?

57. Question Ten Where did you buy the new bed/mattress from?

58. Question Ten Cross Tabulation With Age Where did you buy the new bed/mattress from?

59. Question Ten Cross Tabulation With Age Where did you buy the new bed/mattress from?

60. Question Ten Cross Tabulation With Region Where did you buy the new bed/mattress from?

61. Question Ten Cross Tabulation With Region Where did you buy the new bed/mattress from?

62. Question Eleven How did you buy the bed/mattress / what was your method of ordering?

63. Question Eleven How did you buy the bed/mattress / what was your method of ordering?

64. Question Eleven Cross Tabulation With Age How did you buy the bed/mattress / what was your method of ordering?

65. Question Eleven Cross Tabulation With Age How did you buy the bed/mattress / what was your method of ordering?

66. Question Eleven Cross Tabulation With Region How did you buy the bed/mattress / what was your method of ordering?

67. Question Eleven Cross Tabulation With Region How did you buy the bed/mattress / what was your method of ordering?

68. Question Twelve What was the most important factor when making your purchasing decision?

69. Question Twelve What was the most important factor when making your purchasing decision?

70. Question Twelve Cross Tabulation With Age What was the most important factor when making your purchasing decision?

71. Question Twelve Cross Tabulation With Age What was the most important factor when making your purchasing decision?

72. Question Twelve Cross Tabulation With Region What was the most important factor when making your purchasing decision?

73. Question Twelve Cross Tabulation With Region What was the most important factor when making your purchasing decision?

74. Question Thirteen Thinking about the whole process of buying your bed/mattress, how satisfied were you with the following – where 1 is the lowest and 10 is the highest satisfaction?
- Matrix Question; please see excel spreadsheet

75. Question Fourteen Have you heard of the Sleep Council?

76. Question Fourteen Have you heard of the Sleep Council?

77. Question Fourteen Cross Tabulation With Age Have you heard of the Sleep Council?

78. Question Fourteen Cross Tabulation With Age Have you heard of the Sleep Council?

79. Question Fourteen Cross Tabulation With Region Have you heard of the Sleep Council?

80. Question Fourteen Cross Tabulation With Region Have you heard of the Sleep Council?

81. Question Fifteen Have you see this logo before or during your bed buying process?

82. Question Fifteen Have you see this logo before or during your bed buying process?

83. Question Fifteen Cross Tabulation With Age Have you see this logo before or during your bed buying process?

84. Question Fifteen Cross Tabulation With Age Have you see this logo before or during your bed buying process?

85. Question Fifteen Cross Tabulation With Region Have you see this logo before or during your bed buying process?

86. Question Fifteen Cross Tabulation With Region Have you see this logo before or during your bed buying process?

87. Question Fifteen A What do you think this logo means?

88. Question Fifteen A What do you think this logo means?

89. Question Fifteen A Cross Tabulation With Age What do you think this logo means?

90. Question Fifteen A Cross Tabulation With Age What do you think this logo means?

91. Question Fifteen A Cross Tabulation With Region What do you think this logo means?

92. Question Fifteen A Cross Tabulation With Region What do you think this logo means?