1. Social Media Engagement Campaign

2. Objectives Increase engagement on all NARI HQ social media platforms
Increase traffic to Chapter Pages
Engage and activate Chapters/Members on Social Media Platforms to amplify the NARI message

3. Goals HQ Goals Chapter Goals Double Facebook likes from 5k to 10K
50% increase on Pinterest and Instagram
Chapter Goals
Integrate Chapters into NARI HQ platforms
50% increase in likes on each Chapter Facebook page

4. Campaign Details Participation: Promotion Dates: All Chapters
All Members
Focus on member engagement
Promotion Dates:
Sept 6th – Nov 6th 2017

5. Campaign Incentives What can we offer members for liking our page?
A like for a like. If a member likes our Facebook page, we will like theirs
Start connecting other social media platforms to our Facebook page, such as Pinterest and Houzz
Connect [some] Facebook posts to Twitter since Twitter has our highest following
Promise to recognize/tag our Members/Chapters, gaining them more exposure

6. Program Support Social Media Best Practices one-pager for
Chapter Execs
Members
Post Social Media content on Brand Center
E-blast to Chapter Execs
Introduce Katelyn as main point of contact/support
NARI Newswatch
Weekly Tip
Connect with popular home remodeling bloggers and get them to like our social media platforms
Continue to monitor what our competition is doing & following
E-blast members new promotion/contest ideas and ask them to “Like” our page
Katelyn has begun to follow/like popular remodeling blogs in exchange for “likes” from themShe is going to see if our Members can get recognition on their blogs

7. Questions?