1. Improve your innovation efforts and start with an
Innovation audit

2. Talking about innovation …
Play innovation games
Coaching for R&D
Get an innovation guru
Team sessions
Innovation training
Idea box
Reorganize
Talking about innovation …

3. Innovation is different in different companies
Stays close to customers
Started as a pioneer, now copies the world and makes it better
Builds brilliant new ideas
Lower cost is a religion
Innovation adapts to the company and not the other way around.

4. Organizations are built over time…
Our beliefs
The key to being more innovative is not to change your organization, but to identify ways to fit innovation in your current company culture.
Your company doesn’t have to adapt to innovation
Innovation needs to adapt to your business
Organizations are built over time…

5. Why innovation is needed?
Cost Advantage
Cost Leadership Strategy
Competitieve Advantage (1)
Differentiation advantage
Differentiation Strategy
Need for continuous Innovation
(1) Michael Porter, 1985
Innovation Strategy

6. The Innovation Value Chain(1)
Idea Generation
In-house
Cross pollination
External
Conversion
Selection
Development
Diffusion
spread
These are the 3 pillars of every innovation process
(1) HBR: The Innovation Value Chain, by Morten T. Hansen and Julian Birkinshaw. June ,2007.

7. The solution is not more ideas…
Not the quantity of ideas is the success factor, but the quality of ideas does.

8. … but better processes
Strategy
Needs Definition
Product strategy to fit needs
Ideation
Ideas to fit needs
Product definition
Product Devel.
Selection
Evaluation vs. objective criteria
Execution
Getting it done
Constant Feedback
Lets illustrate this process with the ‘Pet Rock’ case …

9. Strategically matching products and needs
Which processes?
April 1975, (California) Gary Dahl was in a bar listening to his friends complain about their pets.
This gave him the idea for the perfect "pet": a rock!
Stage 1:
Strategically matching products and needs

10. Ideation: fit which needs?
Benefits of a Pet rock:
Not to be fed, not to have a walk, need no bath, will not die, become not sick, not disobedient, always ready for you, easy to transport, very hygienic, etc.
Stage 2:
Ideation: fit which needs?

11. Some examples …

12. Test Layout

13. Some of the rock names …

14. Believe it or not… The Petrock is back again

15. Selection of Ideas Stage 3: Product name: Pet Rock Selection of ideas
Alternative models
A new type of pet rock (see version with USB)
An educational version (selling creativity
An electronic pet rock
Or the same as before
Which rock?
Writing ‘The Pet Rock Training Manual’

16. Execution… Stage 4: Execution Pet Rock figures: Not a new Petrock
Sale price 1976: $ 3,95
Today we see again the Pet Rock offered at $ 11,95
Apparently: the need for a pet rock is still alive…
Not a new Petrock
But an authentic Petrock
Stage 4:
Execution

17. How are they doing… not bad…

18. Innovation check-up
Do you know if your innovation capabilities and competencies are well managed?
How can you know this?
Solution: the innovation audit (scan)

19. Innovation audit path Step1: Data collection ( +/-3 days)
Step 2: Diagnosis & analyzing (+/-6 days)
Step 3: Reporting (1 day)

20. The innovation audit: interview
Interviews
Self Assessments
General manager
Technical manager
Financial manager
Marketing & sales manager(s)
R&D manager ?
We will ask a limited number of people to fill in self assessments in areas we think could be issues
Interview Team
2 consultants will conduct the interviews
Step1: Data collection (+/-3 days)

21. A world class analysis system
Developed by Prof. Dr. Felix Janszen
Over 60 analytic modules to manage the whole innovation process
7 self assessment modules
Innovation scorecard
Innovation organization DNA:
Innovation Radar
Innovation organization attributes
Innovators DNA
Organization Drivers assessment
Rating your company’s innovation value chain
Fast Bridge and INPAQT have concluded a Partnership

22. The innovation audit: diagnosis & analysis
Based on the information received in the interviews we will be able to:
Make an actual situation of your innovation efforts
Analyze your figures and activities related to (real) innovation
Propose a scoring of the different elements of your innovation management
Evaluate the information and formulate clear and feasible recommendations
Step 2: Diagnosis & analyzing (+/-6 days)

23. The innovation audit: reporting
Than we will present you a report with:
Our findings
Scoring charts
Our advice how to improve innovation at your company
How to put this implementation plan in action
Step 3: Reporting (1 days)

24. Structure of our innovation audit
We will challenge you on the following themes:
Strategy (innovation)
Management & innovation culture
Idea generation & selection
Idea conversion
Commercialization
Feed back loop (lessons learned)

25. Within the Management team
Gap Analysis
Management vs. the team
Average mgnt. team: 72%
Average team (bleu)
Within the Management team
Score 4/5 manager
Score of 1/5 manager

26. Outcome Innovation audit
It will be an innovation implementation plan to:
Avoid (as much as possible) the 7 myths
Review your innovation strategy
Improve the innovation culture
Implement (improve) an innovation process
Lessons learned loop
Innovation dashboard measurements
Get fully control of your innovation activities …

27. Our innovation approach
Proposal
What are the ‘pains’?
How to tackle these ‘pains’?
Coaching of proposal on the work floor
Innovation audit
Execution

28. The key deliverable is not a company change, but a first step forwards…

29. In innovation, as in any other endeavor, there is talent, there is ingenuity, and there is knowledge. But when all is said and done, what innovation requires is hard, focused, purposeful work. If diligence, persistence, and commitment are lacking, talent, ingenuity, and knowledge are
of no avail
Peter Drukker The discipline of Innovation

31. Questions & Answers …