1. Principles of New Media
Applying the Principle of Variability to a Converged Media

2. Principles of New Media
Numeric coding
Modularity
Automation
Variability
Transcoding

3. Numeric Coding Defined mathematically Allows programming
Numeric representation
opens the door to digitization

4. Modularity New media has consistent modular structure throughout
Pixels, polygons, characters
Separate identities
Can be combined into larger sets
Photos = videos = piece of a Web site

5. The Modularity of Photoshop

6. Automation Numerical coding + modular construction
= Possibility for automation
Automatically generated objects takes humans out
Akin to automation introduced by Ford
Can you think of an example of new media
automation?

7. Variability
Our needs, wants and desires lead us to customize our media
Reflective of postindustrial society
Newspapers that digitally “deliver” the news we want.

8. Transcoding
Similar to McLuhan’s discussion of how the media shapes the message
The computer layer affects the cultural layer

9. Convergence and Technology
Facing the Challenges of Multi-channel Publishing in a Newspaper Company
Airi Salminen
Kirsi Hakaniemi

10. Multi-channel Publishing
Providing news in a variety of digital media channels to support (replace?) newspapers
Real question: What will news delivery look like in the coming decades?

11. News Products Newspaper Video - broadcast & online delivery
Audio - online delivery
Photography - newspaper and online

12. Challenges Newspaper revenue is down
Online is a tough environment in which to stand out
If advertising dollars are finite, but delivery channels are ever-expanding, how does the news stay profitable?

13. Re-designing the Structure
Multi-channel news production is 24/7
What kind of restructuring is required for today’s newsroom, effectively using the actors (writers, “talent,” editors, etc.) in combination with available resources?

14. The Media Revolution

15. TOMORROW’S NEWS
If you were charged with developing a multi-media news delivery system, what would it look like?