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PROFESSIONAL ENGLISH IN USE MARKETING Unit 27

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Presentation on theme: "PROFESSIONAL ENGLISH IN USE MARKETING Unit 27"— Presentation transcript:

1 PROFESSIONAL ENGLISH IN USE MARKETING Unit 27
MERCHANDISING PROFESSIONAL ENGLISH IN USE MARKETING Unit 27

2 MARKETING PRACTICE The core brand is used to sell another product
What is MERCHANDISING? MARKETING PRACTICE The core brand is used to sell another product

3 b) a range of ACTIVITIES designed to PROMOTE in-store SALES
Visual merchandising is the activity and profession of developing floor plans and  three-dimensional displays in order to maximise sales. Wikipedia

4 PROMOTIONAL MERCHANDISE
GIFTS in-pack offers on-pack offers freebis goodies corporate gifts

5 SPORTS MERCHANDISING LEGO + NBA

6 MOVIE TIE-IN BOOKS Water for Elephants
The Fellowship of the Ring Chronicles of Narnia

7 The little mole is used to promote sales of various commodities for children
A gift to a purchase of 6 bottles of Gambrinus beer

8 Spices and herbs for sale at a store, Shanghai, China
Merchandising arranging goods

9 COMMERCIAL PARTNERS LICENSING DEALS TEAM PRODUCTS CORE BRAND
word combinations COMMERCIAL CORE DEALS LICENSING PARTNERS PRODUCTS TEAM BRAND COMMERCIAL PARTNERS LICENSING DEALS TEAM PRODUCTS CORE BRAND


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