1. AGRICULTURAL PRODUCTS
MARKETS FOR
AGRICULTURAL PRODUCTS
Wiehahn Victor
27 February 2017

2. BACKGROUND: FRUIT PROCESSING INDUSTRY
Statistics
International Market
Numbers Game / Need Markets

3. AGRI-FOOD VALUE CHAIN Soil to table/Feed the World
Sustainable Future/Water/Soil/Waste
Competitive Production Environment

4. AGRI-FOOD VALUE CHAIN
4. Global Village / Food Security 5. Job Creation in total Value Chain 6. Agri-Processing for Value Adding

5. MARKET ACCESS Fair Access / Trade Policies TDCA; EPA; BREXIT
Government Framework / Set the Scene
Agreements between Countries / Trading Blocks

6. DEVELOPING NEW MARKETS
Expanding into African markets
Markets move West to East
Market Pull / Commodity Markets

7. DEVELOPING NEW MARKETS
Consumer Trends / Information
Overall growth of World Population
International market: Exchange Rate Stability / Global Trends