1. Design a Health Band Device Workshop Part #1:
Jen Albert and Robin Jocius
STEM Ambassadors Program
1/23/16

2. Engage: What do Engineers do?

3. Engage: What do Engineers do?

4. Explore: Design a Cell Phone

5. Explore: Design a Cell Phone

6. Explore: Design a Cell Phone

7. Explore: Design a Health Band
Look at your market research
You are designing a health band/fitness tracker for a specific age group of your choose
Use your packet of materials and worksheet to design your band

8. Explain: Aspects of Design
What were the most important features of your design?
What information did you use to make your decisions?
What were some of the trade-offs you had to make?

9. Evaluate: Aspects of Design
Each student will be given one small index card. Use the card to respond to the following prompt:
Summarize what you’ve learned today about the design process.

10. Design a Health Band Device Workshop Part #2: Convincing Your Audience
Jen Albert and Robin Jocius
STEM Ambassadors Program
1/23/16

11. Overview Background Argumentation in Advertising The Task
Workshop: Creating a Digital Video Ad

12. Source: Gates Foundation, 2014
Rationale
Source: Gates Foundation, 2014

13. Overview of Potential Interdisciplinary Unit on Advertising
Experiences with and Purposes of Advertisements
Principles of Argumentation (Pathos, Logos, Ethos)
Analyzing Advertisements
Planning Multimodal Compositions
Creating Digital, Multimodal Products

14. Overview of Potential Interdisciplinary Unit on Advertising
Experiences with and Purposes of Advertisements
Principles of Argumentation (Pathos, Logos, Ethos)
Analyzing Advertisements
Planning Multimodal Compositions
Creating Digital, Multimodal Products

15. Persuasive Techniques in Advertising

16. Sample Student Ad

17. Critical Connections Critically examine media messages
Understand and apply principles of media communication
Examine how targeting a specific demographic group encourage stereotyping
Integrate language, movement, music, sound, image to create meaning

18. Lessons Learned: Multimodal Composing
Provide a variety of models
“Learn alongside your students” model
Allow for flexibility in composing
Some students need explicit assistance with planning, scripts, etc.
Some students can just dive right in
The first time will take twice as long as you think…

19. Your Task: Create an Ad
30-60 second advertisement for your Pivotal Learning device
Consider
Audience for Ad
Rhetorical Strategies (see handout)
Use of Text, Image, Sound, Music, Voice, Acting, Special Effects, Color

20. Video Creation Tools Most versatile: Animoto
Best Ken Burns Effect (Moving Pictures): Magisto
If you have MACs: iMovie (there’s really not a better option)
With desktop or laptop PCs: MovieMaker
For the pros: FinalCutPro

21. Your Task: Create an Ad
30-60 second advertisement for your Pivotal Learning device
Consider
Audience for Ad
Rhetorical Strategies (see handout)
Use of Text, Image, Sound, Music, Voice, Acting, Special Effects, Color